September 17, 2014

How Long Should a Blog Post be?

The answer “whatever length it needs to be” really isn’t helpful when you’re looking for a framework to work within. So I recommend when you create your blog posts you aim for a Captivating Headline Introduction Main points and evidence Summary Call to action If you think of a sentence having 8-10 words, a paragraph […]

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September 2, 2014

We need to talk about us

When you’ve been blogging any amount of time you’ll soon discover that people get curious and they want to know more about you. So they click onto your about page and there they’ll discover…. Who you are What your site is about Learn if there is a real person or company behind the scenes Find […]

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September 1, 2014

Headlines and your heart’s desire

A fantastic headline can do many things – it stops scanners (people who scan through content fast) in their tracks. They can speak directly to your ideal customer and even make your blog posts go viral. How to Write Good Blog Post Headlines If you’re just starting out a blog, one of the biggest keys […]

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August 24, 2014

How to build trust though your blog

Do your readers trust you? As a business blogger it’s important for you to build trust with your readers, customers, clients, employees and other business acquaintances. Trust takes a long time to build but can be broken in mere seconds. When trust is destroyed you open yourself and your business to bad karma, game-playing and […]

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August 22, 2014

How to create more, effective content

When writing a blog post, how do you inject it with authority? How do you back up your points? Where do you get reliable facts and figures online to solve the problems of your readers. Numbers are very powerful, and they help establish you as an authority figure in your market. But you have to ensure […]

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