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10 mistakes to avoid when Content Marketing

August 14, 2012 By 3 Comments
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Your customers use the Internet in a variety of ways – as a problem solver, as entertainment and to find information.

Content Marketing is the perfect way to reach your target audience through blog posts, articles, reports, email, video and many other ways.

When it comes to marketing on a tight budget, content marketing is possibly the cheapest and most cost effective way… as long as you do it right.

Simply publishing content and hoping that the sales will start flooding in just isn’t going to work. It might have worked 10 years ago but trust me when I say the world has moved on. Content marketing requires a solid foundation and a flexible approach to be worthwhile for your business.

One way to start gaining more customers and generating more leads is to avoid many of the common content marketing mistakes.

This slide deck will take you through 10 of these mistakes and make it easier to create content to grow your business

For a free report sharing the content in the slides in more detail, just click one of the sharing buttons in the coloured box.

Sarah

Share here to grab the free report. When you've shared the link will appear beneath this box, right click and "save as"

Sarah Arrow

Sarah Arrow

Director of Special Projects at Sark eMedia
Blogging an issue for you? Social media not quite working how it should be? I started out as a transport blogger for a same day courier company, and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women). You want your blog to make a difference, so subscribe here and stay in touch, my updates will help you connect the dots.
Sarah Arrow
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Comments

  1. rene says:
    August 23, 2012 at 9:39 am

    Hi Sarah,

    Can you explain about #8 on sharing other content? How to effectively share content without being slapped by Google for duplicate content?

    Thanks

    Reply
    • Sarah Arrow says:
      August 23, 2012 at 12:17 pm

      Hi Rene, thanks for your comment, they are 2 different issues, so let’s start with 8 – sharing other content. You need to be seen as a person who recognises good and useful content as well as sharing your own content. Sharing other people’s posts and videos mean you are demonstrating your expertise, as well as being thoughtful and considerate. This also benefits you as you can see what types of content your ideal reader interacts with best and then you can look at creating your own content in that format.

      Duplicate content tends to be a problem on your own site as Google will filter duplicate content in the search results. So to get the best results from your content you need tailor it to your specific audience. If you share the post, you’ll be able to download a free guide that expands more on this.

      Good luck :)
      Twitter:

      Reply
  2. Gene Call says:
    March 21, 2013 at 9:02 pm

    Sarah Great tips! I know that putting them to practice would improve my own site.

    Thanks!
    Gene Call recently posted..Lamplighter on AddictionMy Profile (dofollow)
    Twitter:

    Reply

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