10 video marketing mistakes to avoid

Video marketing is one hot potato when it comes to social media marketing. Video can help make your content “sticky”, lower your bounce rate and send traffic directly to your landing pages.

Video can be used to sell, to educate and keep the kids quiet in the school holidays ;), my point – it’s powerful with many uses.

Take a look at the slidedeck and grab the free report below in the box.

Let me know how you get on with your videos.
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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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12 Comments

  1. Thanks for sharing the slide show on the mistakes.

    Reply
  2. Hi Sarah,
    Great slideshare on video production. I am exactly guilty of not putting out enough videos. I find all sorts of reasons why I don’t put them out – so I won’t bother elaborating because it is time to cut the excuses and get more out there. I like your tips on not worrying about fancy equipment and fancy effects. This is what my mentor, Eric Worre taught me and he should know because he has millions of views and an extremely successful video blog.

    You have inspired me and this week, I will be creating videos.

    Clare

    Reply
  3. Hi Sarah,
    I love your site and posts, a great source of inspiration and education.
    I like videos and me too I find excuses not to do them maybe because I am expecting more out of them, maybe because it takes effort to find the subjects to present in 3 minutes…
    I know I need to learn more and your tips are a great foundation for all of us.

    Reply
  4. Great tips Sarah.

    Too many people make it out to be harder than needs to be.

    There are people out there looking for help…something only
    each one of us can deliver to a certain person.

    When we let go and get out of our own way the real journey begins.

    I feel a video coming lol

    Alice

    Reply
  5. You are right on with every on of your points! Taking time to engage your video audience is one of the most important. I have a YouTube inbox loaded with spam, and I have no idea who those people are. The people who have taken the time to build a relationship with me, are of much more interest!

    Reply
  6. Hey Sarah,

    thanks for sharing your insights on the “hot potato”.
    I have been making a ton of mistakes when it comes to video, but that’s part of the learning curve.
    Live and learn

    cheers
    Akos

    Reply
  7. Hi Sarah. Another great post. I always learn something new when I come to your site. I’m getting ready to hit video marketing hard, and every little tip helps. You and Kim and Nile really keep me on my blogging/social media toes. Thanks so much!

    All the best,
    Leslie

    Reply
  8. Hi Sarah,

    Good post about videos. I know they work wonders but I have to admit, I’m a lot like Clare, above. I need to stop with the excuses and just “do it.”

    Have a great day. Monna

    Reply
    • I never liked video to start with, I’ll admit it. But with google hangouts on air making it so easy I found I had no excuse! I’m getting their slowly!

      Reply
      • Hmmm, Google Hangouts. What a great idea. I will have to try that. Thanks.

        Reply
  9. I agree, these are important things to avoid. Also, being fussy about the sound quality of your videos is very important, more than the video quality. I like your slide show Sarah!

    Reply

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