30 ways to use images on Facebook
Visual marketing is nothing new, we eat with our eyes as the saying goes and if something is appealing and looks appetizing then we’re interested. So what can we create to captivate our Facebook audience and gain more likes and shares?
1. Make Lists
Everyone loves lists. A great way to get people engaged with your visuals is to gather ideas, write a quick sentence or two on each, and present the items in a list format. Make an infographic that looks good and is understandable, and it’ll be easy for your readers to digest.
2. Teach Your Fans
Take your expertise in your field and use it to teach your readers something they don’t know how to do. Present it to them in clear, easy steps, visually, so they can take it in at a glance.
3. Create an FAQ
Brainstorm a list of common questions you hear from customers and compile them into a visual Frequently Asked Questions. You can ramp it up a notch and present the information as a mind map that’s clickable so your fan can go straight to the question they have for its answer.
4. Curate Excellent Content
You don’t need to create all visual content yourself. Along with creating your own content, find good content your audience would love and share it with them.
5. Don’t Worry about Length
With visual content, length isn’t a major consideration. One image with a few words of text can be just as helpful to your audience as a 100-page ebook. That old cliche that a picture is worth a thousand words isn’t wrong.
6. Crunch Numbers
Visual content is perfect for presenting hard data, which is difficult to digest when presented in text format. Whenever you come across interesting stats somewhere that your audience might like, create a diagram, chart, graph or infographic and share it with them.
7. Use Excerpts
Take small excerpts of marketing content and create slides out of them that can be published on your Facebook page to drive traffic.
8. Try Newsjacking
Whenever you come across news online that’s relevant to your niche or audience, share it with your readers along with an appropriate image. This is called ‘newsjacking’ and it needs to be done quickly while the story is trending. Share the story and add your two cents.
9. Create Content That’s Evergreen
All of your content should be ‘evergreen,’ which means that it will never be outdated. Page posts that you wrote years ago should still be relevant today. If a post isn’t, go back and update it with additional text or images. It needs to be able to stand the test of time. Although it may not show on your Fan page, it can still be found via search.
10. Create an Editorial Calendar
An editorial calendar is a tool that helps you organize your content. It helps you manage multiple contributions, keep track of keywords, stay on schedule with your posts, and organize topics. You can use it for visual content as well as text-based content to make sure you’re sharing a variety of content regularly. Using an editorial calendar means you can track your content via insights and compare to the editorial calendar to measure it’s effectiveness.
11. Make SlideShares from old Presentations
Take any presentations you’ve made in the past and turn them into SlideShare presentations. You can load your speeches, training sessions or webinars into the system and add graphics and fonts to create something totally original. And then share it on your Facebook page.
12. Revamp Your Foundation Content
‘Foundation content’ is a term that refers to your most popular posts and those that best represent what you’re about. Like pillars, they provide the foundation for your fanpage. It’s good to sometimes update this key content and one way to do this is to add images and graphics to your tabs to make it more visually appealing.
13. Make Videos
Videos provide great additional content for how-to type status updates because they show rather than tell. You can create simple videos by getting in front of the camera and explaining the steps while demonstrating.
14. Save Ideas for Future Posts
Whenever you get a content idea, write it down. Spend some time occasionally brainstorming ideas for future content. Keep this list to draw on when you’re stuck on ideas. Add the idea to your page and ask if anyone is interested in seeing a visual on the topic.
15. Create Infographics.
Infographics are visuals that take complex information and present it in a way that’s easy to understand. Consider taking text-based blog posts you’ve written and turning them into infographics to make them easier to digest and share via your fan page.
16. Post Photos
Always keep an eye out for photographic opportunities and post them on your fan page. Take plenty of pictures at local events in which your company participates. If possible, share photos in real time with quick comments so it becomes a visual diary. Or upload the images at the end of the day and create a “stack” of images in a keyword rich album.
17. Use QR Codes
Put QR codes on your physical products as a way to get offline customers to your fan page. When they scan the code with their mobile device, they’re directed to your chosen URL automagically.
18. Crowdsource User-Generated Content
Ask your customers to send in their own visual content. For example, ask them to take pictures featuring something related to your niche. This is called crowdsourcing and it’s effective because it encourages your audience to get involved directly in your brand. You can even make it a competition.
19. Make It Beautiful
No matter what kind of visual content you make, whether online or off, make it stunningly beautiful.
20. Put Text in Your Photos
Take any image you’re using for visual content and add text to it. This helps you get your message across clearly. What’s more people love text on images, magazines have trained us for years to look for images and text.
21. Use Visual Marketing Everywhere
Visual content is huge and leading businesses are putting visuals online everywhere. What you create for Facebook will also become pins and posts on Google Plus. Unless you create content exclusively
22. Make Collages
Collages can be used to engage users and communicate a number of things to your audience. With online tools such as picmonkey, they’re easy to make.
23. Touch up Your Photos
With desktop photo editor programs or apps, you can take ordinary photos and make them extraordinary. There are both free and premium tools to help you crop, resize, enhance with features, filters and add text.
24. Get Your Audience to Share
On social media, visual content is the most shared. Encourage your audience to share your images so that other users will see them. Call to actions like “share if you agree” can work really well for a cause.
25. Create an Excellent Facebook Cover
The cover photo at the top of your Facebook Timeline is a piece of major online real estate. Use it to communicate your brand message to those who visit your profile.
26. Use Social Media Photos to Capture Leads
Use photos on Facebook and Google Plus to gain subscribers and generate leads. It’s a numbers game so get into a routine of posting visuals often including a link to your subscribe page. Images showing the benefits of subscribing will encourage sign ups.
27. Present How-to Images
The best content is like the ‘how to’ section of the bookstore – it shows people how to do something. Photos can be used in the same way, showing the viewer the steps they need to take to solve a particular problem.
28. Present the Facts
Take any fact that you come across which is related to your niche and make a simple chart of visual to help drive the message home. It’s not just facts, you can use stats as well.
29. Keep Your Landing Page Tabs Simple
Strong visuals can spice up your blog, website or social media, but keep landing page tabs simple. Each visual used should have a purpose and not stand in the way. A landing page’s sole purpose is to guide the visitor to action, so eliminate any visual content that distracts from this goal.
30. Add Quotation Marks
Take important phrases from your marketing materials and make visuals of them as lettered quotes. This is a way to emphasize key points you want your readers to understand.