5 must have internet marketing tools

Do you remember back when you started out ? When you started moving your business online? I started moving ours online in 2006, it seemed a lot simpler back then. A website, a bit of SEO, a newsletter and customers called. Internet-marketing-tools

Now when new business owners first start out online, there is a lot to learn;  social media, blogging, websites, email marketing, learning to pull not to push, working out the online buying signals and learning the secondary customers that will promote you. It’s not uncommon to feel overwhelmed.

When you start out you have to choose between what’s essential and what’s nice to have.  There are certain must-have internet marketing tools every beginner needs. Once you’ve mastered these tools, you can move on to something new.

A Solid Business Plan

I bet you wasn’t expecting that to be my first tool now was you? In order to be successful in any business, including an online business, you must have a clear idea

  • of what your business is
  • where you want it to go
  • and who your target audience will be

You must determine the costs involved – just because the business is online it doesn’t make it cheap and how much time everything will take, even an online business will take up more time than you think. The more you can visualise your business in your mind, the better you will be at following through with what needs to be done. Knowing your own strengths and weaknesses is a good thing to include in your business plan-  you’ll know when to outsource and get help.

Your Own Website with a Blog

While it may not be necessary for some online business models such as affiliate marketing, it is always advisable to start your own website (with a blog)  for your online business presence.  You might find that some people recommend building your presence on Facebook or your following on Twitter first. You need a home base, and your blog fits this nicely, before you start anywhere else you need somewhere to send your audience that you control.  You can start building your own branding with your blog, and use your hosting account to store files that may be useful in the future.

It is not expensive to maintain your own website. On average, a domain costs just $10-$15 a year, and a hosting account (where your files live) will cost you about $10 per month.

Keyword Research Tools

Keywords tools help you find out what your target audience is looking for. These tools will allow you to find the most relevant keywords for your audience, and when used properly can mean the difference between success and failure.

You can find free sources like Wordtracker’s free keyword tool, or Google’s Adwords tool. Once you learn more about what to track and look for in keywords, you may want to invest in a more sophisticated solution like the Market Samurai.

Email list & Autoresponder

If you want to grow your business, make more sales and profits, and build a solid customer base, then you need to invest in an autoresponder service. With an email management system like Aweber, you can easily build a list of subscribers by offering a free gift such as a special report or ebook. You might like to use a pop-up that invites readers to stay in touch, you might like to add an opt-in box in your sidebar, whatever converts best for your audience is what you should use.

Once your reader has subscribed, you can build on the relationship by sending them weekly newsletters containing product updates, discounts, new free resources you’ve found, your blog updates, or anything else that may interest them and build the relationship. You should reply to your emails, you’ll find people respond better to personal emails when compared to commenting on your blog. You might want the comment for social proof, but the email is a sign of a better relationship being built.

See this post here about planning your email autoresponder.

Tracking Software

Tracking allow you to test and refine your online marketing strategy by keeping track of which social activity brings traffic to your site and your online offers.

Start with simple stats on your website and then when you become more proficient and need to set up gaols and track conversion, install Google analytics or another tracking tool. Whatever method you choose, tracking is a powerful weapon in your arsenal, and one that shouldn’t be overlooked.

There are dozens – perhaps hundreds – of other tools you can and should learn to use as your business grows tools like Jugnoo, themes like Dynamik but all of those depend on you having the basics in place.

Online shopping carts, task management solutions, and payment processors may all become necessary in the future, but without these five must-have Internet marketing tools, no online business will succeed for long.

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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
You want your blog to make a difference, so subscribe hereand stay in touch, my updates will help you achieve content marketing success.


  1. The model you have shown us here with those who are just starting is one with great thought. I understand that we must own our domains to keep your site in control and not be at the control of others. Also, we must learn that a real business online or offline must have several departments which have their own emails. It is all about having organized messages and not all put together. Your customers need to know they have a turn around time that is acceptable. You can accomplish this with different professional emails all at the same location as you site. Do the research and you will find the one that fits you and your budget.

    As with anything having a plan is the only way to keep up and organized. You made a great picture of this and I must agree to setup an operational budget which is much different than a personal one. This to will take time and research for you to learn and it will be well worth it.

    Most all the rest of your content is great and something to really get into before jumping into the business.

    I appreciate you and the information given. I must say you have done your homework per say. I thank you and will be making this one stop I continue to visit.

  2. Absolutely 100 percent correct in these tips for successful blogging. The one that I have run into time and time again trying to explain to someone is that if they don’t have their own website with a blog on it, they are losing out.

    Losing out on all the marvelous opportunities that come with owning your won website. There are some other things you have to take care of when you have your own site, but the simple fact of the matter is, when you own your won self-hosted site you have the ability to bring in way more customers an attention than with any other internet setup.

  3. Sarah–

    Thanks for the tools and links!

    Quick question about keywords. Is it essential to have them in every headline, do you think? Making sure they appear in the copy is generally easy and natural for me, but sometimes the headlines are a challenge.

  4. Great advice, and certainly points I wish I’d seen when I first started blogging. I definitely learned the hard way, but looking back I don’t really regret that because I also learned a lot along the way and have met some terrific people as a result. Still, I hope newbies will take to heart your advice because it will definitely save time and stress!

  5. Very useful information for newbies who are trying to find their way in the blogging world. I have read about the importance of creating a mailing list but haven’t really had the time to dig deeper into it. This will definitely be the next item on my to-do list. I hope I will find more info about this in your posts.

  6. The writer has mentioned the top 5 must have online marketing tools in a very different and interesting manner. If you are planning to start your own business, then reading this blog at least once will be a good way to get some idea of these tools.

    I was especially pleased with the first “must have” tool as mentioned by the writer. Usually people look for software or tools to help their business grow. They miss out on the most important tool, which is themselves. The three ideas you need to be clear about as a businessman is very nicely mentioned by the writer.

    A must read blog as per my advice and everyone should read this blog. Sarah seems to have sent out a message to her readers that together with choosing the right tool for your online business, do not forget to use your brains, which is the best tool you will ever get.


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