Learning to Love LinkedIn

Talking in a group on Facebook, I found some accountability partners for my next project – Loving LinkedIn.
I have a few ebooks on the subject some from Lewis Howes, one from Matt Kimberley and some useful articles from other sites. So I asked who would be interested in going through the steps from the gurus and seeing what happened.

I found 20 people who like me were wanting to get more from LinkedIn and we formed three groups. It seems rather ironic that we are using Facebook groups to work through LinkedIn! We decided that the groups should have Apprentice style names…

  • Team KickAss
  • Team Awesome
  • Team Maverick

Latecomers to the group are all in Maverick (well that’s where they are most suited ;)) and each day I have posted up something for them to look at and put into action.

Day one – Our LinkedIn profiles

I have had my LinkedIn account since 2007, I have done nothing much with it so our first task is to revamp our profiles and check that they are up to date.

  • Postcodes – the area we live in or the area we want to work in
  • Our job titles – keyword rich
  • Our bios – are they talking directly to our customers and not all me, me, me, me?

We used this article as our guide – 10 tips for your LinkedIN profile.

In the Facebook thread we added our profiles so we could help and support each other. We also added our emails to the thread so that we could connect with each other. It’s surprising that we are connected to some people on Facebook but not on LinkedIn. As LinkedIn is about laser focused marketing it makes sense to connect up with each other.

Day two – listening to Lewis Howes

I know Lewis isn’t everyone’s cup of tea but I thought his videos were worth watching and his advice well worth acting upon. So for day two we looked at three 5 minute videos that showed us about Keywords and what to do with them. If you would like to watch these videos (and they are worth watching) then you will have to subscribe to Lewis’s list to get access.

Our next task was to list what keywords we were going to try and get found for.

To know how effective this is we needed to know how many times our profiles were being clicked on and how many times we are coming up in the searches. Single and low double figures were not uncommon amongst the group. Let’s how the keyword changes work. At the time of writing this I have no idea how many searches are carried out a month on LinkedIn. I guess I am going to do a bit of digging and work things out.

We also added our blogs, Amazon reading lists and other widgets to our profiles. I like this aspect of LinkedIn it allows us to create hooks for conversation. I suppose I should have mentioned at the beginning that we won a small and exclusive contract for our same day courier company through LinkedIn. It’s a well known family brand and that’s what sparked my LinkedIn curiosity - I am leaving money on the table it  appears. The hooks for conversation were how they found us.

Day Three – Double checking

It makes sense to check that we have everything in place and ready to go, so day three was recapping what we did on day one and two and seeing what else we could do to add a bit of polish to our LinkedIn profiles.

Already at this point some members of the group were struggling to keep up, so smaller easier to digest chunks of information are required.

The recap video is 45 minutes long and it’s by Lewis Howes and Laura DeMeo.

So that’s our first week over at LinkedIn.

Of course in true Apprentice style I now have to talk about what’s coming next week!

Next week Team KickAss, Team Awesome and Team Maverick will create a group, join a group and promote their group…


PS if you want to join in Team Maverick will be a good place to start before we surge ahead and you can’t catch up.

PPS are we connected? or should that be Linked? Sarah Arrow



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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. Wahay! Well as far as i can tell I’m up to speed now with everything.
    I changed all the copy, decsripters and tag lines to be congruent with my website and I also changed my settings so that all my profile was visible as I hadn’t realised it was hidden (sneaky little setting that one)!
    I also moved down the left hand side, experiences, summary etc and again changed all that so it matches my website.
    Rock n roll for next week!

    • Does that mean all that time you were hidden from the searches? Thank goodness you found the pesky little tick box and sorted it out!

  2. I think so m’dear!
    I actually only had a part of my profile on show which I never realised, you couldn’t see the rest of it, experiences, summary etc.

    Might be an idea to point it out to the team just in case?

    • If they drop over to read the recap they will find this snippet of info, or you could share with Team Awesome :)

  3. This is a fascinating journey and thanks so much for sharing it with us Sarah. I’ve learned a lot already and am looking forward to more fine-tuning as we go along!

    • I think we can really nail it as a group, thanks for joining in :) PS looking forward to seeing less of you on Monday xx

  4. Hey Sarah, just noticed that my piccy doesn’t seem to show.

    I’ve checked my Gravatar account and it all seems ok, any ideas?

    • You will have to login into your WordPress.com and upload an image to your profile or put a support request into Gravatar itself.

  5. useful summary Sarah, gonna have to make space to watch the last vidoe

    • Thanks Dan, glad you find it useful. I am looking forward to us all getting some results.

  6. …..LinkedIn just changed translation broke many things about LinkedIn Groups..There is no longer a way to click over to a groups external website from the list of your groups…There is no longer a way for group managers to sort the list of group members by name or by date joined…There is no longer the management option to view approve 50 100 or 500 members at a time – now there is just a default view of 20 per page and no matter how many members the group actually has a group manager owner can now only see a management list with a maximum of 100 members?!?!??!?!?!..There is no longer a way to search your member list by email address?!..There is no longer a way to see the members the manager had previously removed from the group and thus to have the ability to add them back as appropriate …There is no longer a way to see which group members withdrew from the group…There are also new management options which are not defined .. If someone is requesting to join a group what the heck is the difference between Decline and Block yes I can guess but why doesnt LinkedIn make it clear what the difference is? .. Similarly if someone is already a group member what is the difference between Delete and Block ?.. As mentioned above the old Removed and Withdrawn lists have disappeared and have been replace by a Blocked list which is also undefined…And all of that is just upon a first glance at the changes…Nice upgrade ..Arrggh…….13…people havethis problem…..

    • Thanks Keith, I also have had some issues with LinkedIn groups. I had a member join the group and post a heap of spam in the discussion, and I have yet to work out how to remove them! The usual way didn’t work :(

  7. As one of the Mavericks I can confirm that this is a great project. I’ve done a lot to improve my profile. Even after only a few days there are more profile views and more click throughs to my website from the LinkedIn profile.

    The project is well worth the time it’s taking.

    • That’s great to hear Margaret. I didn’t think that results would happen that fast!


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