I have some very lovely clients who help people with sales. Even though they all focus in different niches, their passion for helping and supporting their clients comes through in every single post that they write. I’d like to think I have something to do with that, but the truth is I just support and guide them technically, the passion is all theirs.
When it comes to selling on your blog there are two approaches – active and passive – and both have their advantages to your audience, and you just have to work out which method you’ll be passionate about!
The Active Approach to Selling on Your Blog
Active selling is something that bloggers in general don’t do enough of, for a variety of reasons. It could be that active selling isn’t part of their editorial calendar, it could be that they’re not sure how to sell on their blog. Whatever the reason, they’re missing out on helping their readers get great results.The active approach includes things like writing good, strong, authentic reviews promoting products with links to the product.
The Passive Approach
The passive approach is more about building a long-term relationship, and that can be done through the use of autoresponders and email marketing. Make no mistake, email marketing can also be incredibly active! The passive way is a great way when you’re first dipping your toe in the making sales from your blog pond.
Your Target Market
Recruiting the right readers is essential to making sales from any online activity. Know your readers well so that you can make the kind of offers they’re looking for. If you don’t drill down to reach exactly who you’re looking for, then your offers will fall on deaf ears.
Make It Personal – the one word that triples your sales
We’ve all had an email addressed to dear [[firstname]] and promptly deleted it. But the good news is, that the sender was trying to personalise their message to you, and for one reason or another it went wrong. With the passive and active selling approach, you still connect with your readers on a personal level.
There are plugins that take this once step further like the geo-targeting plugin which detects the location of the visitor and greets them I’m not sure whether this is really smart or ultra creepy! However, that said, adding the visitors location to the page they’re reading is said to triple sales, and yes, I have this plugin… I’m plucking up the courage to use it :).
The Call to Action
Both passive and active approaches require a strong, clear call to action. Call to actions can be tough if you’re not used to making them. So I recommend practising them, and a good one to start with is subscribe to my updates. Okay, that may be a little blunt, and you need to polish it around the edges and make it something like “If you liked this post subscribing to my newsletter will be a good experience for you.” Tweak the wording until you have something that works, and remember you’re guiding the reader on what to do next, you’re being helpful.
Whatever your approach to selling on your blog is you will still need make sure your content is unique and valuable to your ideal reader, and the very best content will be actionable. What will you take from this post and put into action today?