Do you ever look at your computer screen and feel overwhelmed by the fact that you need to get your content out there, but you’re afraid of being lost in the noise?
Do you ever feel like quitting blogging as it’s just too much hard work for too little results? If you do, then this post is for you…
Let’s look at what saturated is, in marketing and blogging terms of course. When a market place is saturated it means that enough of the product has been supplied, the market place has absorbed as much of it as it can.
Saturation: the act or result of supplying so much of something that no more is wanted.
Do you think your niche can no longer take any more of what you’re offering?
Okay, let’s be honest here. I think you mean you blog in a competitive niche rather than a saturated one. Does that fit better?
Of course it’s much easier to blame the market place for your inability to be heard because the alternative is to actually do some work, create something remarkable and be noticed because of it. Much easier to blame the market place, I know, because I have fits of despair and blame it on the niche I blog in too, and unlike some blog coaches, I actually blog in multiple niches. I have days when I look at the transport blog and feel like vomiting if I see another white van. Other days I can’t wait to share a tool or technique to add to your blogging strategy.
So let’s look at creating the type of content that’s outstanding and get’s noticed, even when it feels like we are yelling into a void.
Case studies are awesome. My G+ webinar is based on a case study, in the webinar I break down all the things a brand has done to get traction on Google Plus so the attendees can see what works and why. When you do this you demonstrate your expertise, you know all the variables, and you show you know what you are doing. Sick of not being heard? Then create content around your case studies, these may be videos, blog posts, slideshows, hangouts, you name it, and there’s the opportunity to do something fabulous with it all.
And you don’t just stop at creating your case study in one format. In my blogging webinar :Overcoming blogging failure I cover how to repurpose your content and how to schedule it so you get maximum traction – and this invokes the power of repetition.
Re-purpose your content into multiple formats. Not only will you discover what works best in your niche, you will become quite skilled at turning one articles into several great pieces of content meaning that your time is used more efficiently.
Tools that I love for this include SoundCloud and SlideShare.
Museums organise their artifacts into collections. Curate; collect some of your best content and format them into new posts and include other people’s content in order to get the maximum depth to a topic. You can read more on why you should bother with content curation here.
Trust me when I say the niche you blog in is not saturated.
If you come at blogging from an abundance mindset you’ll know that there is enough to go around. You won’t need to employ cheap tactics, you won’t copy what other people are doing you’ll be your own original self, and that’s when you will start to stand out and to shine.
Many bloggers can get quick results, but you have to compare like with like if you have to compare at all.
I tell my clients the only person they are in competition with is themselves. The only person they have to beat is themselves and the only person that can get them better results than they have already is…
When the overwhelm becomes too much you can always do several things to alleviate the pressure on you:
- Get a coach and get some accountability
- Set blogging goals
- Make sure your content is tailored to your ideal prospects
- Book on to my Avoid Blogging Failure Webinar
- Write a guest post on a different topic entirely
Blogging can get overwhelming at times, and niches can become incestuous. But don’t give up. Seriously, don’t abandon your blog just because the going is a little tough. Don’t quit because you didn’t choose a niche with little competition, take heart in the fact that when you blog in a saturated niche that there are customers there to be won and money to be made. You just have to keep going.