Business Blogging

Are you Spending Too Much Time Outsourcing Your Content Writing?

You’ve just discovered the wonderful world of getting someone else to create your content for you… and it’s enlightening to say the least. You’ve got back hours of your time, you can focus on the things in business that you truly love and you’re still reaching and engaging with your audience on your business blog. But you’ve discovered outsourcing your…

A sales and marketing plan for your business blog?

A sales and marketing plan for your business blog?

There’s a well-known marketer, Rick Page who wrote a book called “Hope is not a strategy”. You can’t just pick any old marketing strategy and “hope” that it will work. Trust me, I’ve tried it and I’m still waiting for it to work. If I’d had put as much energy into a real marketing plan, as I did the “hope…

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