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5 lessons I’ve learned from coaching blogging

blogging addictionI took on two new blog coaching clients this week bringing my group of coaching clients up to 14. They are both in big business and it’s interesting what we are learning from each other. Yup, learning is a two-way street.

Lesson one – people still don’t understand how people search and and what phrases they are looking for.

My business coaches love the phrase “finding clarity”. Market Samurai tells me that 5 people a day want to find clarity. A heck of a lot more want to know about strategic business planning, how to increase profits, how to goal set and how to increase performance.

What you do may not be what people are looking for. You need to understand how your ideal client talks in order to know what they are searching for. If in doubt, ask.

  • Ask questions on Twitter
  • Ask questions on Facebook
  • Ping them an email
  • Pick up the phone and ask existing clients what they would look for to find you
  • Send out a survey
  • Get a keyword / phrase report

Lesson two – it’s hard to say no to people who are not your ideal client

I know that one, you do as well. We have someone who desperately wants to work with us. They could be in a niche we don’t like, or understand. It could be they think their niche is saturated and you can’t do a lot for them. But you want the money, after all we all still have the mortgage to pay and it’s just this once, right?
The trouble is when you take these clients they sap your energy and they skew your vision of who actually is your ideal client. You start to think that your ideal client is the one you have taken on for whatever reason – and it becomes harder to attract the right client through your blogging and social media activities.
  • Visualise your ideal reader often and write only for them (and yes, this post is just for you)
  • Don’t be scared to say no
  • Refer if you can’t say no
  • Be honest, trust is hard to gain and easy to lose

Lesson three – Knowing is different from doing

You know you should write a great headline, you know you need to fill in the meta description and you know you need a great image and a call to action. But often you forget one of the criteria as you have been so busy focusing on just one aspect of blogging – writing the content.
The “writing the content” part isn’t that hard if I write some headlines, hack them up a bit and generally do some brainstorming. It can seem overwhelming to do it often, but it’s in the repetition that we gain discipline and complete the parts we need to without thinking. It’s by doing we become better.

Lesson 4 – SEO isn’t a dark art

It’s just using what the blogging Gods give us :)
  • Complete meta descriptions so that they entice the searcher to click. Yes, a call to action in your meta description
  • Categorise the post correctly
  • Tag your images
  • Optimise your titles
  • More about optimising your WordPress blog for SEO
We all struggle with headlines and getting the right one is similar to  hitting the jackpot at Vegas. There are tools that can help you, here are two of my favourites (and I’m no slouch in the headline department)

There are no excuses for bad headlines when you have tools that will fix them.

Lesson number 5… it’s never too late

It’s never too late to add a call to action, add an email pop-up or try something different. Experiment.

  • Make older content stronger.
  • Optimise a few posts that are not converting very well to see if they can do better.
  • Add an image where there is none.

Trying something different may take you out of your comfort zone a little but you can learn a lot,

Over to you, what have you learned about blogging this week?


PS you are welcome to share what you are stuck with – we can work out a solution for you

Sarah Arrow

Sarah Arrow started blogging to save a business and it worked! She created her first blogging challenge back in 2007. She's been internationally recognised as a top content marketer, Forbes and MSN list her websites as top ones, and she's the author of many quick start marketing guides. You can find her books on Amazon.

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