Comments for Blog-centric social media http://www.sarkemedia.com ...winning business the easy way | Social Media Essex Mon, 20 May 2013 15:12:15 +0000 hourly 1 http://wordpress.org/?v=3.5.1 Comment on Are your customers ignoring your emails? by Silviu http://www.sarkemedia.com/are-your-customers-ignoring-your-emails/#comment-5316 Silviu Mon, 20 May 2013 15:12:15 +0000 http://www.sarkemedia.com/?p=3165#comment-5316 Hi Sarah,

1. I think it is very important to instruct your prospects even from the beginning. When they opt-in you have to tell them:1) how to whitelist your email messages;2) what your email would look like.
2. 2 or 3 messages per week is probably safe. I don’t send more than 2.

3. There seems to be contradictory advice on the internet, related to emails. There are 2 sides:
a. 99% of people are bored, satiated by email messages and when they browse their email account they are full with disgust and contempt so they will open only the perfect messages; Advice: Craft your message near perfection.
b. Most people want to open and read emails. As a result: procrastination and failure. People are often told not to waste so much time reading emails as this is the way to failure.
My experience? People are curious. Most of them want to open their email account and see what’s new. They want to know who, where, why etc. The only thing that may stop them to open emails is the fear of spam, viruses or malicious software. If you do everything correctly from the beginning and state clearly in your subject line who you are, there are high chances for your message to be opened. The rest is, of course, a continuous struggle for quality.
Have a nice day
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]]> Comment on Bloggers: Why structures, templates, formulas and blueprints don’t work by Tehmina Zaman http://www.sarkemedia.com/bloggers-structures-templates-formulas-blueprints-work/#comment-5306 Tehmina Zaman Mon, 20 May 2013 12:22:50 +0000 http://www.sarkemedia.com/?p=5045#comment-5306 I believe it is fine to take inspiration from others and lend your own slant. After all, when are ideas truly original? We all learn from someone so the knowledge is already out there. However, synthesizing other people’s content is not the same as ripping them off word for word, which I agree is totally wrong.
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]]> Comment on Are your customers ignoring your emails? by Raena Lynn http://www.sarkemedia.com/are-your-customers-ignoring-your-emails/#comment-5291 Raena Lynn Mon, 20 May 2013 03:50:25 +0000 http://www.sarkemedia.com/?p=3165#comment-5291 Hi Sarah,

You’ve covered 5 excellent ways to improve open rates. The key is to test what works. One point I would like to mention is that I know that when I get an email with a headline that doesn’t have anything to do with the content, it is a sure sign that I’ll ignore future mailings from the sender, or I’ll unsubscribe. Congruency is very important. It is a challenge to finding an effective balance for your subscribers. Following your guidelines will definitely increase open rates. The quality and responsiveness of your list will also improve.

Your list is the most important segment of your business and once you get subscribers, it takes consistency and testing to keep it healthy and growing. Thank you!

Raena Lynn
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