Content Marketing: 10 reasons to include infographics in your strategy

infographics in content marketing strategyIf you’re a business owner or entrepreneur you won’t have missed the amount of infographics that are shared. And they can be created quickly for almost any business. But why do business owners create and use infographics in their content marketing strategy?

  1.  An Abundance of Inbound links – Infographics are not only sharable, you can also include an embed code, list your graphic on directories, and let other bloggers and business owners post them on their websites. It creates an inbound link to your site which boosts your search engine ranking.
  2.  Increase Followers and Subscribers – One potential way to use infographics is to share them on social media. You’ll be able to reach a broad audience because infographics are shared by millions each day. As more people become aware of your business and social media profile, you’ll earn more subscribers and followers. 
  3. Blog Engagement – Infographics tend to generate interaction when they’re published on a blog. You can increase the interaction on your blog by sharing an occasional infographic and discussing the data shared.
  4. Relationship Building – Creating great content including infographic content helps forge a connection between you and your audience. The more value you provide them, the more they’ll interact with you and become an active member of your community. 
  5. Credibility – Publishing relevant and useful infographics that educate and offer value, positions you as a leader within your niche. 
  6. Branding – Infographics can and should include your voice, logo, and message within. This helps brand your business. 
  7.  Scannable – The majority of people are visual learners and infographics serve them well. They’re easy to scan and provide a useful way to educate your audience. 
  8.  Viral in Nature – Include an embed code in your infographic and watch it spread. You’ll see your content on Pinterest, Twitter, Facebook, LinkedIn and Google + almost overnight. People love to share infographics. 
  9. Increased Traffic – Inbound links, improved SEO and more awareness for your brand and business all mean one thing, traffic. 
  10. Multi-Purpose Content – Your infographics can expand beyond your online content marketing activities. You can use them as print material as well.

Whether you publish a brochure, book, or marketing content, infographics serve a variety of purposes and functions and bring in tremendous rewards.

Are you using infographics in your content marketing strategy?


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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. I’ve just started using infographs as part of my content strategy and love the way they can be shared across all social media sites where I maintain a presence. Imagine my surprise when I learned of an Infographic Giveaway recently. Definitely infographics is here to stay. A creative skill that one must either learn or outsource. Thanks for the heads up, Sarah.

    • Thanks Vatsala for dropping by. How did the infographic giveaway go for you? I hope it worked well.

  2. Enjoyed your post Sarah, haven’t actually started using infographics on my site yet but really should. Thanks for the reminder.

  3. Like Sue, I’m not using them either. I even won a free year’s access to some infographic creation site, but I don’t use it. I’m graphically challenged. Even if I came up with great info to put on them…me and graphics don’t click.
    Thank you for sharing the tips. I do love infographics, just not using them yet.

  4. Great Piece of content Sarah,

    Thanks to share the valuable tips.

    Infographics are the tactic what every blogger and SEO Experts using now a days. These are the best way to increase the visibility of your content and make is more shareable.

  5. Great article. We are going to start employing Inforgraphics soon!

    • Good luck with your infographic creation Alice :)

  6. Hi Sarah,

    I haven’t started using infographics yet or looked into them but I am seeing them all over and they do catch your eye.

    I need to get a move on and check them out.

    Have a great evening. Monna

    • I think a writing or publishing one would work well for you Monna, help raise awareness of your writing group etc.
      Thanks for stopping by and commenting :)

  7. Sarah, Great advice on using infographics in your business. I have some on my blog and they really do work well. I need to do them more often. Thanks for telling us about all the advantages.

  8. Thanks Sarah, I am all about infographics at the moment. They are a really great way to capture the audience’s interest. I read somewhere that visual content in twice as likely to be retained than text.

  9. Love this post Sarah. Infographics are where it is at right now for sure! I am finding that they are a great way to get shares. They really seem to be boosting my engagement rates on social media especially.


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