2012 gave us some fantastic videos. It’s hard to compile a list like this and limit it to just five, I’ve tried to steer clear of the music videos but failed miserably… I flat out refuse to include Call Me Maybe
Gotye – Somebodies
Somebody That I used to Know by Gotye (featuring Kimbra) was a slowburning hit. Everyone was humming the catchy tune throughout 2011 and 2012 whilst debating whether Gotye sounded like Peter Gabriel blended with Sting or someone else entirely. Meanwhile, his song was being recreated by musicians all over the word, putting their own interpretation on You Tube.
Here’s Gotye’s reply
College Humor -Look at this Instagram
Watched this in the car with my husband (we were parked, having lunch) and I shrieked that’s you when I heard “Look at this coffee foam! His swift reply was that’s you when he heard the words “pretentious tome”… yes, all of us Instagrammers are captured on this very funny video. I’ve not looked at Instagram the same since…
Bodyform’s video response to Richard
From a Facebook comment that went viral to a video response = 8 days. That may sound a lot in the fast moving world of social media but in advertising that’s fast. From concept to finished product, I think you’ll have to agree this video response it veers from cringeworthy to hilarious, but totally compelling to watch.
Psy: Gangnam Style.
It started with a few celebrity tweets and then snowballed. 2012 was the year of Gangnam Style, spawning thousands of parodies and making Psy an international superstar. What more is there to say?
My final video is one that sparked conversations worldwide, and again thousands of clips uploaded to YouTube and each one generating tonnes of comments. I don’t know whether it should be seen as politics or just TV. Whatever you decide, it generated a huge amount of social media conversations and great writing always does that.
What were your favourite videos of 2012.