72 Places to promote your Kindle book when it’s free

Kindle Promo list You’ve enrolled your book in Amazon’s KDP and you now have up to 5 days in a 90 day period to give away your book for free. This promotion is a powerful way to kickstart the sales of your Kindle book, so to get lots of downloads you need to advertise your free days in as many places as possible.

Each site listed here is one that I’ve used or have been recommended to use by another author. Each location will have it’s own terms and conditions. Some sites ask that you have at least 5 reviews others specify no erotica,  check out the details before you start submitting your books.

If it seems like a lot of work check out Fiverr.com and see if there is a gig that will help. You can often find someone who’ll submit your book to free websites or submit press releases for you.

Websites for free book giveaways

These sites can be done in advance of your free days, although some will only allow you to list them if they are currently free. These sites are in no particular order

  1. http://www.pixelofink.com/sfkb/
  2. http://bargainebookhunter.com/feature-your-book/
  3. http://ereadernewstoday.com/category/free-kindle-books/
  4. http://www.freebookdude.com/p/list-your-free-book.html
  5. http://authormarketingclub.com/members/submit-your-book/ (you have to be a member, but membership is free)
  6. http://blog.booksontheknob.org/p/about-this-blog-and-contact-info.html
  7. http://www.freebooksy.com/editorial-submissions
  8. http://www.thatbookplace.com/free-promo-submissions/
  9. http://snickslist.com/books/place-ad/ <– one of my favourite places
  10. http://addictedtoebooks.com/submission
  11. http://www.kindleboards.com/free-book-promo/
  12. http://indiebookoftheday.com/authors/free-on-kindle-listing/
  13. http://www.ebooklister.net/submit.php
  14. http://digitalbooktoday.com/12-top-100-submit-your-free-book-to-be-included-on-this-list/
  15. http://thedigitalinkspot.blogspot.com.es/p/contact-us.html
  16. http://freekindlefiction.blogspot.co.uk/p/tell-us-about-free-books.html
  17. http://www.freeebooksdaily.com/
  18. http://www.freebookshub.com/authors/
  19. http://www.kboards.com/index.php/topic,97167.0/
  20. http://www.frugal-freebies.com/
  21. http://www.ereaderiq.com/about/
  22. http://freekindlefiction.blogspot.co.uk/
  23. http://www.mobileread.com/forums/ (membership required)
  24. http://flurriesofwords.blogspot.co.uk/
  25. http://askdavid.com/free-book-promotion
  26. http://digitalbooktoday.com/join-our-team/
  27. http://ebookshabit.com/about-us/
  28. http://www.ereaderperks.com/about/
  29. http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions/
  30. http://www.goodkindles.net/p/why-should-i-submit-my-book-here.html
  31. http://www.blackcaviar-bookclub.com/free-book-promotion.html#.UXFB27XYeOc
  32. http://www.totallyfreestuff.com/
  33. http://www.icravefreebies.com/contact/
  34. http://uk.hundredzeros.com/
  35. http://freedigitalreads.com/

Some of the websites offer enhanced listings and these seem to increase downloads by around 10%, so if you are after every download you can get consider a budget for enhanced listings.

Facebook for promoting (they all seem to have the same name…)

Facebook works best when the book is free. I’ve found that groups appreciate it if you go back after your free download day and let them know how it worked for you and to thank them for their help.

  1. Free Kindle Books FB group
  2. Free Bookclub
  3. Free Kindle Book Club
  4. Free Kindle Books
  5. I love free Kindle books
  6. FKB.me
  7. Kindle (free) book club
  8. Free books for Kindle UK
  9. Today’s free Kindle Books
  10. Free ebooks and tips

Some authors like to do a free book event on Facebook where they invite all their friends to an event and update them throughout the day. These work better when you give aways spot prizes to people who share images and quotes related to your book. I’ve not tried this, it’s just not my thing but two friends have done it with good outcomes.

As well as free giveaway groups and pages, join groups where your target market is active. They are more likely to download and review your book. Spamming any group will not win you any friends.

Promoted posts work okay on Facebook but ads for the free book can be costly (as you are taking someone off of Facebook) and not as good value for money when compared to paying for an enhanced website listing.

Twitter Hashtags

Again, something you organise for the day of the free promotion.

  1. #Amazon
  2. #eBook
  3. #BookBuzzr
  4. #BookGiveaway
  5. #BookMarketing
  6. #Kindle
  7. #KindleBargain
  8. #KPD (Kindle Publishing Direct)
  9. #WLCFreeToday

  10. #FreeKindleReads

I recommend using #free with the other hashtags as well – #free #kindle or #free #ebook. If you book is geographically sensitive I’d add the area hashtag as well – #Free #Kindle #UK. I’ve found that 6 tweets at varied times throughout the day with different hashtags work well. You don’t overwhelm your followers but you get a good amount of downloads and ReTweets.

You can also organise a Twitter party for your free book promotion.

Remember to schedule emails to your newsletter letting them know about the free promotion and of course, inviting them to share your book. One of my co-authors has a large email list and this always kick-starts our promotion.

Press Releases

Press releases work best when backed up with a PR person making calls and generating conversations around your books. Free press release sites can work just as well for you, providing you tailor the press releases and they have an interesting hook and story. Remember to contact your local newspapers as well as online press release sites.

  1. http://newslink.org
  2. http://www.marketwire.com
  3. http://www.prnewswire.com
  4. http://www.newswire.ca/en/index
  5. http://www.prweb.com
  6.  http://businesswire.com
  7. http://www.pr-inside.com
  8. http://24-7pressrelease.com
  9.  http://www.pr.com
  10. http://www.mediapost.com
  11. http://www.tmcnet.com
  12.  http://us.cision.com
  13. http://www.newswiretoday.com
  14.  http://www.prlog.org
  15. http://pressreleasenetwork.com/index.html
  16.  http://betanews.com
  17. http://www.promotionworld.com
  18. http://clickpress.com
  19. http://www.businessportal24.com/en
  20. http://www.webnewswire.com
  21. http://www.przoom.com
  22. http://urlwire.com
  23. http://groupweb.com

Blog Tours

I’m in two-minds whether these work or not.

I’ve organised one for a client and it went down really well. He generated a lot of interest in his book (and sales). I’ve done one for myself and that did well. Friends have done them and they’ve not done too well. As a blogger I’m well-connected, I chat to a lot of people and perhaps I just found it easier than other authors.  It’s up to you to decide if you wish to go down the blog tour route. Blog tours can cost the author a lot of money, so budget wisely and remember to link them with your free download days or just after, when you are high up the Amazon charts.

  1. http://authorblogtours.com/
  2. http://bewitchingbooktours.blogspot.co.uk/p/tour-pricing.html
  3. http://www.blogtour.org/
  4. http://www.pumpupyourbook.com/tag/virtual-blog-tour/

Better than blog tours  - a series of targeted guest posts on sites that share your audience.

Okay that’s 72 places you can promote your free Kindle book when it’s on promotion (I’ve not included the Twitter hashtags). You can also utilise social media, networking groups and forums to help promote your book.

Networking and social media tools to promote your books


What doesn’t work when it comes to marketing your free book?

Not telling your family. My family have no frickin’ idea what I do but that doesn’t mean they won’t tell people about my book. I realised this when I found my teenage daughter proudly sharing one of my free books with her friends. Just because they don’t understand your work it doesn’t mean you can’t let them be proud of you.

Not telling your friends. Many of my friends are social media fanatics. When I published Zero to Social Media  I kept quiet. I didn’t tell them about my books as I thought they knew everything that I had to say. Apparently not. Tell your friends, even if you think they know everything and it’s not of interest to them.

Thinking that Amazon will do everything for you. Amazon do an awful lot to keep promoting a popular book. But you have to start the process. You cannot sit back and think “I’ve published, it’s free… I’m done now”. Your job as a published author is only just beginning.



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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. Hi Sarah,

    It’s lovely to be over at your blog :)

    This is such an informative post about how you can promote your kindle. I have to yet get started with my eBook, though I know writing one is easy but it’s the promotion and doing all the other things that take much time, not to mention, getting it out to people. :)

    I’m just going to bookmark this page and use it when my time comes. It’s indeed a resourceful post, full of awesome links :)

    Thanks for sharing this with us. Have a nice weekend :)

    • The promotion is the hardest part and I enjoy promoting things (especially books). The publishing part is the fastest part, everything that comes after is hard graft and it needs planning. You can’t do a free promo ad-hoc, it has to be planned :)

      • Hi Sarah, wow, that is a huge lists of links. It seems amazing how much resources are out there to help promote content and/or find content. thanks for this awesome lists of links.

  2. Oy! Help me pull my thumb out and write a damned Kindle book! I keep threatening to do so, and when I finally do, I will *really* benefit from this list.

    And how in the world does one get that über-cool “send to Kindle” button, hmmmm?

    • I think we may have a solution to this book problem of yours… hope that I have a sleepless night and meetingburner works and you’ll have a book in no time :)

      • Hate to wish a sleepless night on you! But let me know if it happens. :-)

      • hi Sarah
        nice article and huge and nice list of links. it really use full for promote content.its very helpful with me thanks for sharing.

  3. Wow Sarah!

    I am so thankful for your post. I am looking forward to following your advice and suggestions soon :)

    • I’m looking forward to your book Anita, I have a space on my Kindle with your name on it :)

  4. Fabulous post Sarah:)

    Anyone who has ever written a book (or is even thinking about writing one for that matter) should read this post. We often think that writing the actual book is the hard part but the reality is the promotion of the book can be just as hard if not harder!

    This really is a must read post that i hope many people bookmark:)

  5. One site which I cam across once is http://www.quotationsdiary.com. It allows authors to publish their books with some of the top quotes. I see it as an original concept for an indie author to promote his/her book easily.

    • Nice idea, thanks for sharing.

  6. Hi Sarah,
    wow, that is a huge lists of links.

    It seems amazing how much resources are out there to help promote content and/or find content.

    Thank you so much for sharing this valuable information!

    • Submitting your Kindle book to multiple sites can quickly catapult your ebook up the Amazon charts :)

  7. This post is SO in my bookmarks bar! Fabulous and TY for sharing these resources so openly! x

    • They will be useful for when your book is ready :)

  8. Sarah

    You have done such a wonderful job on this, it makes me want to write that book I have started somewhere on my computer! This is fab and it is one to bookmark!


    • Get that book finished Donna, it will be fabulous x

  9. Hey Sarah!

    This is awesome and makes me feel like finishing that book that is somewhere on my computer! This is a “must book mark” for me. Thank you so much for taking the time to do this.


  10. My site, eBook Blitz, is another place that authors can advertise their free download days.

  11. Sarah,
    what are you doing to me? I was tired to read the LOOONNGGG list of all your links that you provided to promote Kindle books… and explained all the details required to do it right .. and the list was getting longer and longer the more I was reading and doing my best to understand what I was doing and THEN… you come up with more links and asked if we need more … WOW… you sure knowledgeable and full of great energy…
    THANKS so much… following your post means I do not need to go anywhere else to learn …

    • Hey Nick, when you have your Kindle book up online you will think 72 places to share the book isn’t enough! Lol.

  12. Hi Sarah! This is a very informative post! I had no idea there were so many different free spots to post press releases. I also love this fact that you mentioned Fiverr to help get your book out there. It always amazes me what you can get done for $5 WOW!! I cannot get over all the information in this post. I am bookmarking this for future use.. Thanks for sharing.. Chery :)

    • Fiverr is a great time saver :)
      I use it for press releases and some simple SEO tasks that *should* be done but I can never quite find the time for :)

  13. Great ideas and resources to promote your kindle ebook. I am getting an ebook together and its going to come in handy. Thanks for this.

    • You’re welcome Shalue, good luck with your ebook :)

  14. Sarah,

    Anyone who has ever written a book (or is even thinking about writing one for that matter) should read this post. We often think that writing the actual book is the hard part but the reality is the promotion of the book can be just as hard if not harder.

    • I agree, writing it is often the easiest part :)

  15. I was actually considering writing a Kindle book. My biggest hangup in starting the project has been mysellf however.

    That beign said I have a couple good resources to use to learn how to format the book and submit it. But none of them go into the depth you did about actually promoting the book initially.

    Thank you very much Sarah!!

    • Clint! you must write your book, you have so much to offer and share. I’ll even pre-order on Amazon. Book promotion is almost a full time job, and a lot of people thinking writing the book is the hard part!

  16. Seriously, Sarah, I have read a ton of Amazon advice posts and articles and info-products and courses and not a single one of them has come even close to the thoroughness with which you have covered promotion here in this post.

    It is almost like you have actually done these things rather than simply curated a bunch of smart-sounding ideas from around the internet (I would have put the tongue in cheek icon, if I’d known what it was) because I know that what you write is exactly how it is, and you hands down share the best information with us. Thank you.

    • Lol at the tongue in cheek icon. I’ve packed my three years of publishing Kindle guides and promoting them into this post. When I realised I had 6 pages across multiple folder I thought hmmm, I’d better write this up as a post in case my PC gets wiped. for me its too valuable to lose.

  17. I’m agree with you Michael Shook…it’s a very kindly post..
    A must have…
    Thank’s a lot..

  18. I’ve got two clients writing books at the moment – I immediately sent them a link to your blog – and I’ve clipped it to my Evernote account for future reference. Thanks Sarah – this is great. Marty

    • Thrilled that the post is useful to you Marty :)

  19. Hi Sarah,
    I just read your great post over at Traffic Generation Cafe, so thought I would pop on over to your own home and say hello.

    I am already a subscriber to Birds on the Blog, which is fab.

    This particular list is of great value as I have just published my first fiction short story on Amazon. I will be doing a freebie promotion this week so am bookmarking this list.

    Thanks and I look forward to reading more posts here. :)

    • Hi Victoria, thanks for stopping by. Saturdays are a good day to start your promo, so try and get your book in as many places as possible before you start :)
      Good luck!

  20. Sarah, Thanks so much for such a valuable post. I know several people who will be interested in this information (including myself). I’m glad you mentioned Fiverr. I’ve used them before but I don’t think I would have thought of looking there for this task.

  21. Hi,

    Thank you very much for this comprehensive list. Giveaways, blog tours, facebook, twitter, press releases WOW!!! I had no idea that you need to go in so many places to promote your kindle book.
    On the other hand if you do this hard work and you do it in a smart way, you’ll enjoy a beautiful reward. This kind of information is gold because it saves you a lot of time and effort. I’m grateful you took the time to build this list.
    Kindle books is a tremendous opportunity and it’s here to stay. I think it will last for many, many years as people love to read books and this will not go away.
    I’m glad I have found this site and I’ll constantly check for updates.
    Have a nice day

    • Hi Silviu, thanks for stopping by and commenting.
      Kindle is a huge opportunity for authors, bloggers and writers and like you say, no one tires of a good book – people love to read :)

  22. This is a valuable list Sarah, how generous of you to share! I wonder if anyone would find the time to do all 72 of those things? At least, with a big list like this, people can pick and choose from them.

    • I plan to find out Julieanne :), I’m going to hand the list to my VA and tell her to get on with it :)
      I’ll let you know how I get on.

  23. Sarah,
    What an amazing number of suggestions on how to promote my free Kindle book promos. I have done so little to promote my books but I have bookmarked this page and will be returning often to try out many of your suggestions. Thank you for offering this so freely. We are truly all in this online world together and it is wonderful when someone like you just offers help for so many of us to utlize.


    Dr. Erica

  24. Sarah,

    Wow! This is such an amazing and comprehensive list! So many resources. The cool thing about free books is that they have a better chance of going viral and driving more traffic to your blog and making your more money in the end as you build up your email list all the while! I haven’t written my first ebook yet, but I will probably before the year is out, so I will refer back to this list for myself and anyone else giving away a quality free kindle book! thanks so much!

    ~ Jupiter Jim

    • Would just love to see your ebook Jim :) I bet it’ll be fantastic and drive you a heap of new subscribers.
      Thanks for stopping by and commenting.

  25. This is a great resource of useful links. I have a new collection of short stories out and will be running a Kindle promo later in the month.

    Excellent stuff!

    • Good luck with your promo Clarice :)

  26. Thanks so much for this list! I’ve been using the heck out of it to promote my newest book. It almost inspires me to write more, which is exciting also.

    A big thank you!

  27. Hi Sarah, Thanks for the post & list of #hashtags to use on Twitter. I have a Free Promo for my book “Car Buyers Guide To Inspecting & Finding Best Used Cars” on 05/24/2013 – 05/26/2013. Thanks again.

  28. Free ebook collection please visit now

  29. Hi Sarah! Wow, this is a really comprehensive list on how we can promote free ebooks on the web. Amazing! We’re looking into a guide to help us strengthen our content marketing and coming across your article is just gold! I’m excited to start blog touring and hopefully it’ll really be worth it.. :) Thanks again!

    • Hi Celine
      Glad you found the article at the right time :) I love it when that happens.
      Blog tours can be great fun, good luck with yours and getting lots of great downloads.

  30. This is a great resource of useful links. i was looking for from log long time Thanks a lot to Sarah Arrow to sharing Useful links good work keep it up.

    Excellent stuff!

  31. Thanks Sarah for sharing stuff like this its really useful link to all of us. Sarah just keep it up and keep sharing with us.

    Superb Work

  32. Great list! We are listed on the Author Marketing Club page, but wanted to let you know that we still are listing free books for Kindle, plus Bargain Books for Kindle and from Smashwords :) My name is linked to our website. We also have a kids focused site – BookGoodiesKids – for Children’s Books and YA books.

    As an author, I thank you for this list! With the affiliate program changes a lot of sites stopped featuring free books so it’s hard to keep up.

  33. Great read, I published a book on Kindle but had very few free places to promote it. I will now use these sites to get more readers. Thanks.

  34. This is a great list of tips. Thanks for sharing your wisdom! I just published my first Kindle book and made it to the #2 spot in Amazon’s Career Guides sub-category. Tomorrow, the book goes back to $4.99. I wish I’d saw this BEFORE I ran my KDP promotional period.

    I’m bookmarking though. Amazon has only seen the beginning of all I have to offer! :)

  35. Hey Sarah, I know people just love these lists, but I gotta point out that some of these out outdated. For example AskDavid no longer accepts free listings, and then there’s Snicklist that only accepts a listing after the book is already free, and others on this list that require a rank of 4* and a minimum number of reviews (usually 5 to 10, but a couple are up to 20). I would recommend anyone using this or any other list set up a spreadsheet to keep track of the url to the submission page along with guidelines for each site. I actively manage a list of over 100 sites for book promotion so I’m very familiar with who does what. Thanks!

  36. Hey Sarah,

    Thanks for the share. I have bookmarked the post; this will definitely help when I launch my Kindle Book :)

    So, Amazon allows a 5 day free period huh? I am planning to keep one of my Kindle Books free for lifetime (Steve from Stevescottsite has a guide on that).

    Anyways, thanks for the post :)

  37. Hey Sarah.
    I just tried to find sth for my Kindle and luckily i found your post,
    this is a very useful list of tips.
    Thanks for your sharing.

    Stephan Wu

  38. Thank you for such an exhaustive list. You must have spent a lot of time on this!

    I am just publishing a children’s picture book on the Kindle, and I was wondering what was your experience of such books on Kindle. Do you know of sites that specifically promote children’s books when we want to promote the free days? Thank you.

  39. Sarah,

    Very comprehensive listing! I’d be VERY interested in a “blue print” of sorts and I feel that would help a bunch of other authors as well!

    Let’s face it, everyone is putting out a “How To Publish and Promote on Kindle” course, and well they’re subpar =-) Someone with your credentials though should, again, prove to be extremely beneficial, even as a $2.99 Kindle book itself ;-)

  40. Sarah,

    Thanks for this awesome Post. I shared it with my facebook Kindle book lovers.

  41. Thanks so much for this article! I’m on my second Kindle free day promotion, hoping I’ll gain more readers than I did the last time (which wouldn’t be hard, hahaha), and this was just what I needed to promote it.

  42. Great list. Thanks. My Book sold100+ o day of free promo. Thank you for that. However the days following it has been zero reviews and zero sales. Any suggestions or recommendations.


  43. Great list , I already bookmarked this page for future use.

    I mostly use sites listed @ http://BookPraiser.com to promote and submit my books.

  44. This is a very useful article for promoting Kindle books! Thank you so much!

  45. Thank you for this information! I found your list yesterday — just in time for me to promote Free Days for my new YA Thriller The Riddle of Prague. Incredibly useful.

  46. Hi,

    Thanks for the info. I am going to publish one novel and it’s currently still in writing process. This list surely will help me to promote my novel when it’s free. Do you ever used any paid service to promote kindle free download?

    Thanks again.

    • I’ve not used a paid service yet Akmal, so I couldn’t recommend one.

  47. Great post, precise and helpful information, thanks much!

  48. thank you so much….I’ve written the book and published it, but had no idea what to do about marketing. This one post has made me realise there is a lot of work ahead of me, but at least I know now what the work is!

  49. Sarah, this is one hell of a post! Just awesome. Thank you for sharing. I’d like to add one more website to this collection, if that’s okay :) http://www.thewallofbooks.com

  50. Great list!
    Could I also suggest you add Readers in the Know.
    It’s a new international book promo site with an initial marketing focus on the UK.
    It works a little differently to most of the others in that you only need to add your book and author details once, after which they’ll be permanently listed. Promos and events can then be scheduled with just a few clicks and readers can choose to browse from all books in the database, all those with a promo scheduled within the next 90 days, or from those on promo that specific day.



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