Speaking to a client on Friday, I quickly established that her keyword anchor text needed varying for her guest blogging campaigns. She wasn’t sure of what I meant so I decided a post was needed
What is Anchor Text?
Anchor text or link text are words or a phrase that are clickable. It usually gives the reader an indication of what to expect when you click that link.
Example – if you are new to blogging you might like to take a look at my blogging glossary which contains all the terminology that bloggers use.
If you click the link, you are expecting to be taken to a page about the language of blogging. Anchor texts also help explain to search engines what your link is about. If your anchor text links to something relevant that will help your SEO strategy. If you link to something irrelevant then you might get tagged as spam by the search engine.
Anchor text can be used in your posts, your pages, in your email signatures, in forum signatures and other places, as well as your bio for guest blogging. If you use it in your posts, you can use it to sign post content that expands upon what you are saying (like I did with blogging glossary) or to indicate your source of inspiration / knowledge.
If you need to know how to add a hyperlink then this page will help you.
What is natural looking anchor text?
One of the things that has come from all the Google algorithm updates is that varied keyword anchor text is better for you. That means when you create links in forum signatures, bio boxes and other places that the text is organic and natural looking. It means you are not looking to hyperlink just one of your keywords or phrases all of the time.
There are tonne of articles going through the science of what is natural and organic looking anchor text and what is not. And I’m not going to agree or disagree with any of them. I’ll just say, natural doesn’t look false or fake, it changes, has typos and isn’t perfect all of the time. Sometimes it will be keyword rich anchor text and sometimes it may just be the website name hyperlinked. The only consistent aspect would be the keywords are varied.
Burgandy Boudoir sell awesome steel bone corsets that suck your waist in by 4 inches.
The Burgandy Boudoir stock waist training corsets, stop by and check them out.
The Burgandy Boudoir: the place that stocks 50 different types of steel bone corset
All of the links point back to the steel boned corset page, and they are varied but relevant.
Links can also just be the web address like http://www.sarkemedia.com or www.sarkemedia.com or sarkemedia.com, all those phrases can be hyperlinked, yet still be both natural and organic.
When guest posting your bio is important, it explains who you are and why you are an expert at what you do. It should invite people to clickthrough via your keyword rich (but varied) anchor text.
You link in the bio box is your “payment” for the guest post, and it should be both respectful to the site owner (if they are or could be a competitor) and useful to the reader. So an example of this might be…
Sonya sells corsets online, she specialises in Steel Bone Corsets. If you’d like to know more about how corsets can train your waist (and get special offers) stop by her site and subscribe.
The hyperlink to her site can be in a few places:-
- Steel Bone Corsets
- Corsets Can Train Your Waist
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