How to get your product recommended on LinkedIn

A few weeks back I published a post on adding your company page to LinkedIn. As  bloggers we can add our information products and services to our LinkedIn company pages giving us another route to market. The last step on that post was be to ask people to follow your LinkedIn company page which is where I left you :)

LinkedIn has a range of sharing buttons and widgets for you to use.

One of those is the recommend on LinkedIn widgets and it can be added to your products page so previous customers can indicate their experience.

You will need this snippet of code

<script type=”text/javascript” src=”“></script><script type=”in/recommendproduct” data-company=”CompanyID” data-product=”ProductID″ data-counter=”right”></script>

And it will look this on your page:

The next step is to grab your companies unique ID.

1. Search your company name, this is important as you need the company ID number

2. Click company page

3. In the browser bar is our company URL

4. Highlight the part after, the number. My number is 1477667

5. in the snippet of code highlighted you will see a section saying company ID

<script type=”text/javascript” src=”“></script><script type=”in/recommendproduct” data-company=”1477667” data-product=”ProductID″ data-counter=”right”></script>

6. Replace Company ID with your company ID number.

7. Next add your product ID number.

8. Click the product you are looking to get recommended.
9. Locate the number in the browser bar

Click to enlarge

10. Then add the product ID in the snippet of code the same way we did with the company ID snippet.

The code now looks like this

<script type=”text/javascript” src=”“></script><script type=”in/recommendproduct” data-company=”1477667” data-product=”8469″ data-counter=”right”></script>

When you have the code personalised to you, add it to your product page on your website / blog relating to that particular service.

Having no “recommends” looks a bit sparse on your page so I would email out to customers that have used that service and ask them to recommend using the button if they were happy with the service.

Now this is valuable two ways, it gives you are reason to get in touch with existing customers and check everything is ok. It is a good conversation starter. If something isn’t ok, you get some feedback and you can rectify the situation, then follow up with an email apologising. Good customer service and making your customers feel their opinions count :) If everything is cool with your existing customer then you can have a friendly chat and remain in their mind.

From the email out to existing customers you will get some “recommends” giving you valuable social proof.

Let me know how it works for you and we may ask to feature you in our “Lovin’ LinkedIn” ebook which will be sold to raise money for our girls in Uganda.


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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. Linked In is one area I’ve rather neglected, your tips and help are so useful Sarah, thanks – I can see that this would work even in a B-C relationship, thank you :)

    • Yes, you are right Jackie it work just as well in a B2C relationship as B2B. Let me know when you have one in place for your relationship course, and I will add my “recommend” :)

    • Wow, very nice tip, Sarah, I would like to try your method soon!

      Thank you

  2. It is interesting to see how LinkedIn is growing as more people become less afraid of it (or so it seems, perhaps). This is a must-do for us all, Sarah. Thank you.

    • Thanks for dropping by Babs, I find useful is useful for a lot more things that I had previously thought :)

  3. Love these how-to instructions, Sarah, really helpful!

    Daft question though – where do I add the snippet of code in WP? In the PHP or in a widget somewhere?

    • If it is a WP page, you would add it via the html editor in the content box or in a text box if it’s a widget (in the appearance —> widget settings).

      Thanks for dropping by :)

  4. LinkedIn is a social network. It is about people, their thoughts, their profession. Don’t even TRY to fill it with any kind of product promotion. It will destroy its value.

    • Thanks for your comment Nico, LinkedIn have a variety of tools to help businesses. This is just one of them. All social networks are about the people, and if there are tools that allow people to recommend good services then I think we should use them. It’s a different thing to recommend and blatantly sell or repeatedly pitch something to people on any site.

  5. Thanks for the LinkedIn tips. I plan on implementing soon – as I am just building up my LinkedIn presence now.

    • Glad you found them useful Angela :)


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