How to sell your expert services with your blog

Blogging servicesThis is post 9 in a 10 part series about boosting your blogging income. Marketing your services via your blog is a great way to monetize it.  If you’re a web designer, SEO expert, content writer, or other service provider, your blog is an essential tool for boosting traffic,  getting clients and live product R&D –  you get to see what your audience really wants. However, you can also use your blog to attract coaching (like I do here, this series has helped me scoop up 3 great clients) clients and mentoring / tutoring clients.

Let’s Start with Your Ideal Client

Before you start writing, take a minute to consider your target audience. Picture your ideal client and write strong, actionable content that they can use. Define this person as specifically as possible. What are their interests and problems? Use your blog to speak to them and discuss topics in which they’re interested.

You don’t have to explicitly sell your services on your blog. It’s a bad idea to make every blog post about why people need to hire a web designer, SEO expert, writer, coach, etc. Don’t focus on selling, but provide information your reader can use. What you’re doing is demonstrating your expertise in your field. When they need your services, you’ll be the one they ask since they’ve already seen what you can offer.

Blogging Consultant

If you’re a blogger with a high-traffic blog and an engaged audience, you can sell your services as a blogging consultant. What a blogging consultant does is to help businesses that are struggling with their blogs. If you’ve done well with yours, this shows that you’re an expert.  But you should not be a one trick pony. Go set up another site and replicate your success there so you know what you are teaching is tried and tested.  Do not try to be the blogging consultant with one success under your belt. You will fall flat on your face. Success once is luck. Success twice is skill.

You can target other small businesses in your niche or a similar niche; for example, if you’re a Food blogger, you can focus on helping restaurants with their blogging.

For the record, I have a portfolio of my own successful blogs as well as a stable of successful clients. When you come to me for blog mentoring and consulting you do not get wishy-washy, light and fluffy  “oh you must try this“. You get action packed advice and worksheets and resources, and yes, you are expected to work. Just to scare you some more, I charge a fortune (reassuringly expensive I believe is the phrase) and I get incredible results. If you are a tyre kicker, or want someone to do the heavy lifting for you, go elsewhere. If you are prepared to work, and want to get results then I’m your gal.

Offline Business SEO

Search engine optimization for offline businesses is a lucrative field. Offline businesses today realize they need a strong online presence, but a fair number of them are completely lost about how to go about it. On your blog, you can write about SEO, social media, traffic strategies, and everything else you’ve done to put your blog on the map. Your content will give them the help they need to get started an, when they need further help, they’ll hire you.

Not from me…if you can’t be found for what you want to be found for… then why would the offline business hire you? Yeah, this post is crammed with some tough love today. Keep reading if you dare :)

Coaching

For some bloggers their one and only goal is to attract coaching clients through their writing.

A coaching consultancy is fairly simple to set up – you offer coaching sessions that are conducted through Skype, email or phone for individuals or groups, and record the sessions using Pamela, then send the client the recording and additional feedback with assignments. Coaching  doesn’t have to be face to face.

With coaching, you share your expertise in a specific area with people who are new to it and less experienced. Coaches are able to charge high hourly rates for sharing their knowledge, skills and experience. It’s important to find the right one with the right skills to propel you forward.

See my comments above about reassuringly expensive. I’ll say this. If you have a client on a call and you cannot answer their questions and you fudge with them, whilst you frantically Google the answer… give up. Give up now. You don’t have to know everything, but you do have to know more than your clients, if you don’t then you are pitching at the wrong market.

See point one about the ideal reader and go back to the first post in this series and download the free marketing worksheet. Better still book me and I’ll help you get your act together.

Seminars and Webinars

Another way to share your expertise is to offer seminars and webinars. Announce your webinar on your blog and explain the benefits to your readers. Then promote it in other arenas, like social media, your email list and so on. Your first webinar may be small, but webinars have a tendency to gather momentum, snowballing into more participants each time you hold them. Plus you can re-purpose the content :)

Traffic and Engagement

  • In order to use your blog to successfully sell your services or expertise, you need to have a great deal of traffic, reader engagement and really strong, useful content.
  • Post content regularly and interact as much as possible with readers when they comment, ask questions, or email you.
  •  Post in forums where your ideal clients hang out and share content on other sites to get exposure.

Your visibility online is what will drive your success in getting clients for your services.

Once you’ve decided your service you now have to be relentless in marketing them – you have to let people know you are available to do the work. This week I’ve taken on 5 new clients after not taking any new ones since July. How did I do it? This series of posts attracted in people who wanted my skills, saw that I know what I’m talking about and rang up and booked me.

You can’t say better than that, can you?

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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
You want your blog to make a difference, so subscribe hereand stay in touch, my updates will help you achieve content marketing success.

11 Comments

  1. Great information Sarah. I use my blog to build my auhor platform, and it’s worked exceptionally well for that purpose. Still, one never knows when the opportunity to branch out might present itself, so thanks for the advice and inspiration.

    Reply
    • Hi Marty, I’ve just downloaded your book :) so your site as an author platform works incredibly well. Thanks for stopping by and commenting.

      Reply
      • hi Sarah Arrow
        nice article when new blogger start blogging first question in mind is that how to make money from my blog and i think you mention nice way to make money from blog and how make money from blog. its very helpful with me thanks for sharing.

        Reply
  2. Blog is a nice platform to share useful information and show your skills. Through consistent blogging you can easily convince many prospective clients, as they would easily know that you’re an experienced and expert service provider. You don’t need to promote your services on each blog post instead share current and relevant information related to your niche.

    Reply
    • Exactly Aasma, no need to promote on every post, just as when it’s relevant to your audience.
      Thanks for stopping by.

      Reply
  3. Sarah great information.I use my blog to build my author platform, and it’s worked exceptionally well for that purpose.so thanks for the advice and inspiration.

    Reply
  4. Hi Sarah,

    I heard about this service part for sometime now. Honestly speaking, it is quite a great idea. However, since my audience is rather small, chances is tough but I am not giving up. I think it all boils down to when you have some experience and more traffic, words get out more (and faster).

    Looking forward to nail my first customer :)

    Thank you so much for the kind tip.

    Reply
  5. I can’t say as I’m quite ready to hire you yet, but you certainly got my enthusiasm juices going for taking what I do online… you make is sound very doable… Im going to be working on my marketing.. or at least focusing on what to say to get to some marketing!! This was great for me!!

    Reply
    • Thanks Holly, glad you liked it :)

      Reply
  6. Hello Sarah,

    Great content! I use my blog to sell my services online. But I think Google doesn’t like it. When I have added hire service page to my blog they removed my blog from search engine.

    ~ Gagan Masoun

    Reply

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