Who doesn’t love flicking through a magazine? Feeling the silky smooth pages, you are drawn in by the visuals and captivated by the headlines and interesting articles. I don’t know about you, but for me magazines are an experience to be enjoyed.
How about creating your own glossy magazine?
Let’s take a look at Glossi.com: The site gets over a million visitors a month, and you can use it to create your own online magazine. It’s incredibly appealing and has hundreds of magazines in different niches.
I asked some clients to try and create a magazine using Glossi.com and give me their feedback, the good, the bad and the ugly. The terms of the task were simple; they must use material they already had (blog posts and video) and images they already owned. They could only repurpose their own content plus they had a budget of zero; all they had was time and their own ability /creativity.
Sarupa Shah delivered hers first. It took her 12 hours to create her Glossi from start to finish.
As you can see, Sarupa researched the platform first and saw that simple, eye catching images were the most effective. She also saw Deepak Chopra had some magazines and that her audience also enjoyed his content too.
Next up was Eunice Flynn from Chocolate Madness. Eunice created an advertorial Glossi to promote Chocolate parties for Halloween. You can see it here:
Eunice has been given tremendously positive feedback about her Glossi and is already planning her next magazines.
Michael took a little longer than Sarupa and Eunice, and the results are well worth the wait. Another eye-catching cover, and this Glossi is packed with gorgeous food facts and recipes. Michael uses the call-outs to highlight culinary tips and the images are mouth-watering. Again, it’s very niche and very visually appealing.
And me… yes, I created one too but I’m struggling to save the front cover *sigh*. I’d like to say watch this space, but it will be some time yet before I sit down, write a support ticket and find out what to do to make it right.
Who can create using Glossi? It’s not just a tool for the fashionistas or the visually talented:
- Authors can create a Glossi for book promos and introduce characters using them
- Bloggers can get very niche on one topic – a deep dive into a specific subject
- Service providers can use them to tell the stories of their client’s success
- Product creators can share the innovative use of their product and case studies
- Writers can showcase their work in a very visually appealing way
- Restaurants can share their food, recipes and of course why their customers love them
- Artists can share their work and the story behind the creation
- Musicians can share the stories behind the music and their creative process
- Fitness experts can demonstrate a technique as Glossi lets you include video in the magazine
- Travel agents and realtors will be able to use Glossi as a catalogue and showcase properties and destinations
- Interior designers can promote their talents and showcase their work
- Hobbyists can create fanzines (I am already thinking of a Sons of Anarchy Glossi to create)
Glossi isn’t just about re-purposing content into a new format, you should also use it to create exclusive content.
This is all bonus content that helps readers and viewers transition to fans. When you give your fans extra, rather than the standard, it starts generating word of mouth and when it’s something niche and exclusive they’ll talk even more about what you do.
Promoting your Glossi
Of course you can promote your Glossi on social media channels. Each magazine has to the side the main social sharing buttons. You can also embed in blog posts, add to newsletters and share anywhere that you can share a link.
Links can be unlisted so readers that have a link can view, but they are also able to share that link, and those links will also be found by search engines. So your Glossi isn’t totally private, but as you want to add a great deal of value in your magazine that should be the least of your concerns.
If you like a Glossi you can follow that person. You can find me here: http://glossi.com/saraharrow
When you’ve created your account, in the dashboard you will see an icon that looks like people
And if you click on the arrow you can see who you are following and how many followers you have.
I don’t know if following a person will give you notifications about what they publish, and if it doesn’t I’d like to see that become a feature in the near future. I think it will be incredibly valuable to content creators to be able to build a following on the site.
You can also use the Facebook commenting system to interact with the Magazine’s creator:
This means Glossi will be very useful to PR people who can see at a glance how many views a magazine gets, and who is interacting with the creator.
It’s been a week since Sarupa published her first Glossi and the second one is already looking pretty stunning. She’s also featured on the Glossi home page.
- Cover is everything – make sure you have a great one
- Your call to actions should be towards the front of the magazine as readership goes down towards the back of it
- You have detailed stats use them
- Treat the Glossi as a magazine
- You can edit the Glossi after publication and move your call to actions into the hotspots
- Images don’t always render correctly on mobile devices
- Take your time putting it together
Glossi is searchable, so if you are curating a post and want to add something interactive, then you can search for a magazine in your niche and embed it into a blog post.
I did a quick search for a blogging magazine and I found this rather sweet entry from a young blogger:
The downsides to Glossi
- Can’t save them as PDFs
- When your reader clicks an embeded Glossi from a WordPress Website they will be taken off site onto the Glossi magazine.
- Time – it takes a little longer than you would think to create a great magazine if you have no design or technical skills
- If you don’t already own good quality images then you will have to buy them in or take/create them.
Glossi was started in December 2012, it has plenty of space for growing and lots of scope for adding in new features. I hope at some point there will be the ability to sell subscriptions, although I think I did see somewhere that they can be sold through the iTunes store. I can’t recall where I read that, so I apologise for not being clearer or providing a link. To have a better embed in a WordPress blog post would be nice, although the ability for the reader to view on the site or your own site is a good thing.
Creating one Glossi will not be enough, you will need to create a series to benefit fully and gain maximum exposure, and I know that if you blog on a regular basis you will have no end of content. You will also need to promote your magazines for them to gain maximum exposure.
Will you be using Glossi?