Implementing your blogging plan for success #blogging

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All the blogging plans in the world won’t help you if you don’t actually implement them.

You need to lay out all your tasks and goals into a clear blogging action plan. Then it’s just a matter of getting to work and persevering right through to success. Einstein said success was 1% inspiration and 99% perspiration and it’s the same for business blogging. The hardest part is yet to come.  It’s time to take action. It’s time to work up some perspiration.

Set Up Your Online Business Model

(See the section here for more information about online business models). Since you already know what you want to achieve and how it will be done, you can begin by setting up the basics. Write down each of the tasks you need to do to be ready to market your business blog or product.

As an example let’s look at how to create an ebook.

• What exactly needs to be done to get it created?
• Research,
• Outlining your main topics
• do additional research for each section
• write the book,
• compile everything…
• write sales copy
• get any graphics created.

Each of those steps needs to have a timeframe and deadline attached to out, as well as who will be responsible for each (if you are outsourcing anything). For more detailed ebook related information please take a look at Zero to Ebook.

Once you have your tasks and deadlines laid out, just do them.

Set aside a section of time each day or week and make sure you complete your tasks. If this means setting up a blog on Monday, and then writing an article per day the rest of the week, then commit to getting that done.

Implementing Your First Blogging Campaign

If you have your blog and product set up and it’s ready to promote, it’s now time to start marketing it and getting the word out about your great offer. Even if you don’t think your product or blog is perfect, don’t worry about it. You’ll probably be tweaking and editing it over time anyway. Trust me when I say nothing in blogging is ever truly finished.

Just as you would with a product, lay out each of the steps you need to do to instigate your first marketing campaign. Be specific about the tasks, responsibilities and deadlines.

Back to our ebook example, if you want to promote your ebook, you might need to

• create a free offer,
• connect with joint venture partners,
• write your sales page copy,
• get the word out in relevant forums,
• and any other tasks that are crucial to the marketing strategy you’re focusing on first.

Remember to also put your measuring metrics in place. Hopefully, you identified how you’ll measure your marketing campaign’s success when you created your business blog marketing plan. If not, work them out now and keep track on a regular basis so you can adjust your tactics as needed. For example, if you have more than one giveaway you’re offering to get people on a list, check the sign-ups and conversion rates on each one on a daily basis. If one is converting higher than the other, try to figure out why. When you know the why, adjust the other sites so they convert better.

Add Additional Marketing Strategies

How do you know when it’s time to add more marketing strategies to the mix? That’s going to depend on the results you are already achieving, along with your time and budget constraints. If you are already having great success with one strategy, such as joint ventures, you may want to just stick with that. If you have extra time on your hands, then go right ahead and start implementing another promotional efforts.

You should have already identified about 3 strategies when you created your business blogging marketing plan. Once you are ready to implement another strategy, go through the exact same steps you did for the first one. That means laying out the steps, responsibilities and timeline. It also means putting additional measurements in place to track results.

The broader the mix of marketing strategies you have, the more complicated your business will become. Make sure you map out each of your strategies step by step so that you can keep track of them and, if feasible, outsource as much as possible. If you want to keep your business simple, you’ll have to focus on whichever strategy produces the best results. Leave the rest for business bloggers who don’t mind a little extra complication in their lives

You can almost guarantee the success of your business blogging plans by putting in place and following detailed action plans. This is where many business bloggers fail. They expect success immediately and when they don’t get it they decide to try something else, they butterfly from idea to idea and never truly know what works, what doesn’t or the reasons why.

Stick with your business blogging plan, reap the rewards, rinse and repeat for ultimate business blogging success.

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Sarah Arrow

Director of Special Projects at Sark eMedia

Blogging an issue for you? Social media not quite working how it should be? I started out as a transport blogger for a same day courier company, and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women). You want your blog to make a difference, so subscribe here and stay in touch, my updates will help you connect the dots.

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