- It helps add user generated content.
- It also helps pull in more readers.
- People want to participate and see what everyone’s talking about.
But getting reader interaction isn’t always easy. Here are a few tried and true strategies for getting more interaction on your articles and blog posts.
Share a picture or video
We’re visual people. When we see a picture that makes us laugh, smile, cry or get angry, we are motivated to comment on it – because it triggered an emotional reaction. The old cliche “a picture says a thousand words” has never been more apt. A good strong image can say more than any article or blog post. But posting a cat pic on a business blog isn’t going to do you any favours – make the pic relevant to your blog’s theme or business values.
Respond to comments
When you respond to comments you start a discussion. Other people may feel the desire to put their two cents in. If you don’t respond to the comments, then the conversation may stop there. Just one comment saying thanks for all your comments doesn’t wash either. If you want to motivate more readers to chime in and offer their opinion, insight and comments, then always make time to respond personally to each and every comment. It’s important to you and to your reader.
Spark a controversy or discussion by presenting a potentially heated topic
Not one of my favourite ways but controversy tends to motivate people to share their opinion. Take care here. If controversy doesn’t fit your brand or personality, then stick with publishing newsworthy content. Again, people often feel motivated to share their opinion on both controversial and newsworthy topics.
Share a personal story
Within the body of your article or blog post, share a story. Take time to share something personal that relates to the content of your blog post. It doesn’t have to be elaborate or long winded. When you share a story, it motivates others to share their story. You can find yourself learning a lot about your readers and prospects when you use this technique. Remember; it’s a fine line between sharing a story and making the post all about you, rather than your reader.
Ask for it
One of the best ways to get more interaction is to ask for it. It doesn’t matter if you’re writing an article or a blog post. Here are just a few questions (sometimes called calls to action) that you can include at the end of your blog post:
- What’s your experience?
- Do you have any advice on?
- What do you think?
- Have you ever…?
- What’s your favorite?
- Do you remember when…?
Of course some topics lend themselves to this approach better than others. A blog post on a home cooking site about your favorite soup recipe is likely to get a lot of comments. People love to share their favorite recipes. However, a blog post about how to soak lentils isn’t likely to get much feedback unless you ask for advice or information about different soaking strategies and even then you may not get many responses…
If you have a blog, reader activity and comments are seen add to credibility to your blog. Remember though, people also share and the conversation could take place on another social media channel. Additionally comments tend to motivate more reader interaction, links and increased traffic.
So, come and share with me your tips for getting more interaction.
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