This year I am no longer writing ebooks, and in the next few days I’ll be selling off my existing stock and removing them from sale. Ha! I hear my regular readers exclaim… aren’t you writing the Google+ 30 day challenge for Nikki Pilkington? And the Pinterest one? Of course the answer is yes, I am but these ebooks will be different; they contain audio interviews.
Why am I selling up? You already know that creating and selling your own information products online is a great addition to your business. But did you know that there is a large extension of products you can create that goes beyond the traditional ebook? Of course you did…
Here are a few other information product structures that can really make a difference to your business, take your existing ebook and see where you can expand upon it.
Ecourses – Ecourses are Ebooks with an added “oomph.” A full course holds higher perceived value because it will usually consist of a main guide or tutorial and also include other materials such as audios, study sheets, tips sheets, etc.
There is no one size fits all structure to creating an Ecourse but a good rule of thumb is that it will include additional materials such as audios and worksheets.
Look at your existing ebooks content and see where it can be expanded upon. Do you have tasks or action points that can be expanded into detailed worksheets?
Would a great set of audio interviews add more value to what you already have?
Video Courses – Video courses are fantastic for really connecting with your market place and audience. A video course will include full video teaching of your topic. The videos can be recordings from a seminar class or workshops. And you can use either video format in which the speaker directs the student or screen capture video where you teach the viewer on screen. I use Jing for my videos – it keeps them under 5 minutes making it easily digestible. Jing is also very reasonably priced at $15.
A good way to add content and variety to a video course is to include a typed transcript of the information found on the videos. This gives people a place to refer to and make notes in the margins of the print outs. A list of resources and suggested further reading adds additional value to your course participant.
Online Seminar Classes – You may choose to structure your course as a series of online seminars. Participants can meet once a week (or more often if you’d prefer) for an online class. These classes can be interactive through a web conference room or a simple seminar style phone-in.
With the latter participates listen to the speaker on the telephone and then have the option to ask questions during the Q & A sessions. Often the Q&A sessions are the most valuable part of the course. It’s here you learn what additional tools are needed and what upsells can be created as well as what’s working and what’s not.
Online Members Area – Some information products are structured around an online learning community. This will include private access to a membership website where the course and information is held for the student.
It can include a combination of
- pdf transcripts,
- instructional videos,
- a section to submit questions
- a forum.
It’s up to each individual to structure the area according to the needs of their business and customers.
An online members area can be a great interactive way to sell information. Because there is so much going on behind the scenes these type of products tend to have a higher perceived value.
Print products – Although a lot of information products online are digital, you can still create higher-end print products. This can be done as an addition to your lower-end information products or as your main business. Print information products often hold higher value. Most courses are very meaty and include a variety of medias, transcripts, audios, dvds, how-to sheets, and more bundled up and sent to the participant.
How are you going to venture beyond the ebook this year?
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