Musing on Blogging

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Well I have been blogging in a few places this week, I guest posted for Nikki Pilkington on Business on Twitter

Recently there have been some changes to search engines that mean I am falling out of love with Twitter.

Business on Twitter

I wrote about a wonderful sign over at the Courier Shop – For Fox sake

I wrote a blog about how I become a Publican for the careers week (which starts tomorrow) over at Birds on the Blog, and I wrote some more blogs for here. I also wrote about the sad loss of a member of our real world community over at my Essex Round Up blog, and awkward deliveries at the same day courier blog.

I was really pleased with the blog at ALH, as I scored my first 100% using the Scribe SEO plugin that I wrote about a few weeks back (the special offer on that closes in a few days, email me if you want the details)

I also dropped by and left a blog about gardening (yes, it really is me) for Anita Hunt and you will be pleased to know that has yet to be posted due to the Chelsea flower show, which may be a blessing in disguise!

What is the purpose of all this blogging?

In my case, I blog about transport and transportation. It doesn’t come naturally or easily to me but practice means I get better at it. When I struggle to write something transport I write about something else and sometimes I see how I can put a transport spin on things.

I like to think of blogging as a muscle, the more you use it the better it gets, the stronger it gets, the more efficient it gets.

There has been some discussion on only writing when you have something to say. Some people think they can only write when they feel they have something to say – how do they send an email? how do they write a report? with ease, because they see what to write for the other person. When writing a blog it is not about what you have to say, but what other people wants to read. It’s not about you, the writer.

When people can’t write because they feel they have nothing to say in a certain set of circumstances, it’s like stage fright. They fear the audience won’t like them or will disagree with them or some other set of reasons which is then preventing them from writing a blog. That’s all about them.

If when blogging you blog for vanity reasons (like I do here) or for business reasons, it really isn’t about you but about the readers. Some people tell me that you have to write with the audience in mind, and yes you do. Your audience will be quick enough to tell you what they don’t like and so will your stats. Comments are not always an accurate way of measuring things, what about links? what about email discussion? what about tweets? or Facebook shares?

Something to muse on for the weekend

And you can tell me I am wrong anywhere you like, I don’t mind.

Sarah

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Sarah Arrow

Director of Special Projects at Sark eMedia

Blogging an issue for you? Social media not quite working how it should be? I started out as a transport blogger for a same day courier company, and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women). You want your blog to make a difference, so subscribe here and stay in touch, my updates will help you connect the dots.

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