I also published the 7 formulas of blogging for when you run out of ideas and using abandoned but free sites to build micro niche blogs to send you traffic. All in all I had a massively busy writing week.
When you are starting blogging to write that much can seem overwhelming. My purpose of bringing you here was not to overwhelm you but to share some inspiration
This week I just wanted to introduce you to some people new to blogging.
Mariette is one of my coaching clients and she didn’t blog all over the summer and I began to despair of her ever writing a thing! Since September 16th she has had 1000 page views and 5 or 6 posts go live. Mariette and I devised a plan to interview people and help promote them on Mariette’s stress free living blog.
This series is called “Reflections” and as I type this up Mariette is getting ready to publish her second interview. She is also recording a series of podcasts to sell via her blog, so that her readers can access lower priced products to get to know her before booking into one of her meditation workshops. I have invited her to blog here as we were talking about the hidden health benefits of blogging, so look out for that post in a few days.
In a nutshell – 3 weeks of hard work, 1000 page views, 400 new visitors and a new product line to add to her blog and I didn’t have to “nag” her once.
Lisa took up blogging on Sunday. Yes, Sunday 2nd of October. She has posted 4 or 5 posts and is studying hard to to get her ideal customer visualised so she can write directly too them. She’s tweeting her posts and thinking of what additional products she can create and how she can reach the parents of the kids she wants to help.
We’ve had two rewrites of her about page as Lisa finds her voice and an additional page added so she can separate her core skill sets.
Lisa’s not called the smiley coach for nothing the joy in her voice as she writes a post that she knows is going to help someone is amazing. She and Mariette have already met for coffee and shared blogging plans and no doubt will be swapping guest posts very soon!
Fiona is a journalist, PR specialist and a veteran writer, and she started blogging a few months back. I met her at the Inner Flame event in Swindon and persuaded her to guest blog. She has down two really fab posts over at Birds on the Blog and I have one for Food on the Blog. One of the things we discussed when we met was interaction on a blog post and in “What’s wrong with this press release? Answers please!” Fiona got interaction through a question in a title to hook the reader in.
If you are struggling for readers and interaction take a leaf out of Fiona’s book; a well phrased question and a strong call to action and it will be a winner.
One thing I train all my clients in is blog post promotion. You have to get into positive, good habits right from the start.
You are fighting for attention, when you promote your post you have to think of a few things first
- Who are my target audience for this post and where can I promote it so they can see it?
- Does my headline talk to them?
- Does my headline grab attention on Twitter?
- Have I filled in the Meta Description so that when I share on Facebook and Google Plus people see a snippet of what the post is about?
- Have I done that SEO thing Sarah keeps reminding me about?
- Did I add an image?
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