You already have a Pinterest account set up, you know the basics of how to create boards and add pins to your various boards, but you want to really leverage Pinterest (and all it has to offer) to drive traffic to your website, increasing your business’ exposure and ultimately gaining more business. If this sounds like where you are with your Pinterest strategy and pinning ability then this post is for you.
It’s time to go to the next level and prepare an awesome Pinterest marketing strategy.
I’m going to share with you 7 ways to gain exposure, explode traffic & generate sales
Some of my tips will take a few minutes and some will take longer, so if you are serious about boosting your credibility on Pinterest and leveraging it for your business you need to book some pinning time in your diary.
Create Informative Infographics
Your infographic doesn’t have to be super intricate. Simple is often best. It can be as effective as using a simple meme that gets your message across. Creating visual content that educates, engages and even provokes your audience can be very useful to getting more traffic. Infographics are shared a lot and can become viral if you give it thought as you create it. It will also generate organic links back to your blog as Pinners use the infographic on their blog and link back to your blog & Pin.
Tools for creating infographics are everywhere:
You can also use powerpoint to create simple and effective flow charts. These are excellent ways to demonstrate your capability and knowledge to your target marketplace.
If you need data for your infographics and timelines then you might like these posts:
Freebies Work With Pinterest
Link your pin to something free. It could be a free report, an informative video, an app, a free sample of a more in-depth tutorial, or whatever you desire that your target audience will find valuable. Remember to require an email optin to get the free gift or social share to get the item. Personally I’d use a content locker over an optin as it’s much faster and drives you even more traffic.
Need a content locker? check out this post – What is a content locker and do I need one?
Brains Over Beauty
Even if your pins aren’t the most graphically pleasing to the eye, if they are educational and resourceful people will re-pin it and share it with others enabling you to reach your target audience with ease. Tutorials some of the most shared and clicked pins on Pinterest. Yes, a lot of what you see on Pinterest is beautiful, but don’t overlook the value of sharing your brains too.
Pins are Bread Crumbs
Remember that all the information you want to impart does not need to be on the pin. The pin is the trail of breadcrumbs you’re leaving to others to entice them to click-through to see the rest of what you’re offering. Provide the “tease” so that the pinner clicks through.
Keywords Still Count
Even on Pinterest, what’s current within your niche and keywords still matter. It’s truly not that much different from any other type of content you use to promote your business. Ensure that you are using keywords in your board names captions, descriptions, and in your website link. You should also use hashtags. Educate yourself about your target audience so that you know what keywords and current events will attract them and engage them.
Tools for Keyword Research
As with everything related to keywords if it does not sound natural then don’t use it.
Engage With Others
Pinterest is social media, therefore it’s important to be social.
- Comment on other pins,
- like other people’s pins,
- Promote your Pinterest on your other social media accounts too
- and make it easy for other to pin your content by adding a “pin it” button to your websites, blogs, and even your sales pages.
Edit Your Pins
After you upload a new pin from your computer, be sure to go back and edit it to add a link to the rest of the content that you want to promote. If you don’t do this, then if people click on your pin they will go nowhere. Another option is to use the “pin it” buttons on your own website to pin an item to various boards on your Pinterest account.
If you follow these guidelines and dedicate a few minutes a day to pinning and creating pin-worthy content you’ll be certain to explode your traffic, get more exposure, and ultimately generate more sales for you business.