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#Pinterest: the small biz marketing kit

Marketing on Pinterest is not only great fun, but a terrific way to increase brand awareness, makes sales and grow your audience.

This image and the stats in this post are from the

I’ve put together one of my fab marketing kits (more about this at the end of the post) to help you get more of these things from Pinterest but first we need to talk about why Pinterest and why you should be part of the community.

Some Pinteresting Stats:

Pinterest users spend an average of 16 minutes on the site, per visit. Let’s compare that to Facebook (established since 2006) where the average U.S user spends 20 minutes 46 seconds per day. Pinterest users are known to visit the site several times a day.

  • 50% of Pinterest users have children
  • Almost 70% of Pinterest users are female
  • 97% of Pinterest’s Facebook fans are women!
If you are male and reading this and shaking your head at the same time, I’d like you  to have a little think… women may not be your ideal customer, but they influence your ideal customer. What was the last thing you purchased without the influence of the women in your life? Your socks? Your underwear? If you write-off Pinterest as your ideal customer is male, then to put it simply – you deserve to miss out on all the exposure and increased sales that marketing to women brings.
  •  28% of users are between the ages of 35-44
  • 27% are between 25-34

If your ideal customer is of a certain age, Pinterest maybe the social platform to use. 59% of Pinterest users have purchased an item they’ve seen on the site, 33% of Facebook users have purchased an item they saw on their news feed or a friend’s wall. If you want to increase sales, where should you promote your items? The answer is always – where your ideal customer is. If your ideal customer is on Facebook, interacting with pages and chatting in groups, that’s where you should be. And if she’s pinning and sharing fabulous products you should be there becoming friends with her.

Spend your time creating your boards and optimizing your pins, and expanding your reach rather than sharing sexy images on your Facebook page. Time is a precious resource, spend it where you will make the most sales.

28.1% of Pinterest users have an annual household income of $100k. Perfect for those selling items at the upper end of the market. The site has grown from 10 million total visits to 17 million since start of 2012. If you are not Pinning you are missing out on some serious traffic to your website and brilliant relationships with other Pinners and potential customers.

The Small Biz Marketing Kit for Pinners

When I create an ebook I like to add checklists and other tools to help you get the most from the guide, after all what good is knowledge if it’s not put into action? The Small Biz Marketing Kit for Pinners is different, there is no ebook, there is a guide instead. The chances are if you are reading this post you are already on Pinterest and are looking to get more from it, you don’t need an ebook, but you’d like the toolkit to help you laser focus and get great results.

The Small Biz Marketing Kit for Pinners contains

  • A 2-part Pinterest marketing worksheet – helping you target the right customer with the right content
  • Brainstorming worksheet – overcome the inertia of what should I pin
  • One of my fab checklists – print and keep beside your PC
  • A sheet of useful resources
  • An 11 page guide showing you how to pull it altogether
  • A 2 week Pinterest campaign calendar – guiding you what to do each day of your marketing campaign


Just £9.99 for 6 documents that will enable you to get more from your Pin Marketing.


Sarah Arrow

Hi, I'm Sarah Arrow and I want to help you increase your visibility. It's time to stop being the world's best kept secret and step into the spotlight. I created my first blogging challenge back in 2007, and I've helped 1000's of bloggers since then increase their presence online. I've been internationally recognised as a top content marketer, Forbes and MSN list my websites as top ones, and I'm the author of many quick-start marketing guides. You can find my books on Amazon. Let me be your guide through the business blogging maze. Join the free 30 day blogging challenge and get the recognition you desire.

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