Creating Product Reviews that are Remarkable
Want to boost your blogging income? This post is the 7th in a 10 part series on boosting your blog’s income. The first 6 in the series are here. You can read through them in sequential order, or you can choose the ones that you need the most help with.
- How smart is your blog’s design?
- Selling on your blog
- Advertising – does it still work for blogging?
- Blogging for Brands
- Repurposing your content
Product reviews are one of the best ways to earn money with through your blog.
You write honest, warts and all reviews about products that your target market would love, and your reader buys the product through your blog, earning you affiliate payment.
You can find the reviews I’ve completed here:
Popular reviews on this site are
- Dynamik Theme (part review part interview)
- Content Lockers (with explanation of a successful marketing strategy)
- Bring my Blog Visitors Back
- Scribe SEO 4.0
- Product Creation Pro (A tool that I found a great time saver)
Your reviews are not sales pitches or promos, but in-depth guides to products that your reader wants to know about before they buy. It’s not about choosing a product and then slapping up some screenshots, and your thoughts – you need to be remarkable to earn more from your reviews. Adding a little creativity to spice up your product reviews can go a long way in increasing your income from your blog.
Remarkable Video Testimonials
Personally I hate these with a passion but two things spring to mind… They are hard to fake. People can spot a fake video testimonial a mile off, and secondly they take a little time to get right and people appreciate the effort.
For a remarkable video testimonial, you need to take a little time to create a script and get your lighting right, and then practice what you are going to say. Then all you need to do is get in front of the camera and tell your viewers about this exciting new product you’ve experienced or are trying out.
One great advantage of video testimonials is that they add a personal touch and viewers can visibly see your enthusiasm. It’s also a different way for your fans to consume your content, in two locations – your blog and You Tube. Some people would rather watch videos than read, so you may get a better connection with your audience. Video reviews are relatively easy to produce and social media sites offer wide-scale distribution. Remember to add your affiliate link into the video description and add review to the title. People search for reviews :)
Remarkable Video Demonstrations
Even better than just telling people about the product, give them a look at what it can do. Demonstration videos are better than a simple “talking head” because a demo shows viewers the benefits they can get from using the product. Tutorials are very useful to your reader, showing them how to achieve a specific goal using a tool you are affiliated with converts very well.
You can use a tool like Snagit to record a simple “look over your shoulder” video and then upload it to You Tube. Snagit has a free 30 day trial so you can get a good few screencasts under your belt before you have to pay anything. Remember you can also show your reader the product’s value by demonstrating other ways it can be used.
Interview the Product Creator
An easy and effective way to create reviews is to interview the creator of the product. This is often overlooked by bloggers, but it something that magazines do all the time, and authors are used to doing. Ask them the questions your readers would want to know before buying their product. One nice thing about interviews is that you don’t have to create the content yourself; you only need to come up with some key questions and let the creator do the talking. For the interviewee, it’s free publicity, so it’s a win-win.
You can make interview videos, record a Skype audio and then create an article from them. Yes, interview material can easily be repurposed :).
Add Your Own Bonuses
Along with your product review, make your readers a valuable bonus offer. Tell them to send you a copy of the receipt and you’ll give them a bonus. If you don’t want that hassle, look to promoting a product from JVZoo.com where adding bonuses is easy to do – all you have to do is market the product.
The bonus can be a digital product that’s easy for you to produce or you can repurpose old content from your blog into something new. The best bonus is one that helps the buyer use the product, like a cheat sheet, resource guide or better still a tutorial video.
Check out the Competition
Read reviews on other sites of the same or similar products to the ones you are promoting. Write your reviews so that they mention different aspects of the product and how they benefit your audience. Another way to make your reviews stand out is to give the reader more detailed information about the product than what your competitors discuss – you can tell a remarkable review from one that’s in place for search traffic.
Honesty in Reviews
- Make your reviews open and honest – declare if you have a free or advance copy of the item
- Mention the weak points of the product as well as the features you like – add a wish list of how you would like the product to develop if you can’t find any real faults.
- Give people a fair and balanced picture of the product’s real pros and cons to help them make an informed decision.
These 3 points will help you better establish trust with your readers, and your reviews will have a much more remarkable quality than those on other sites. Too many bloggers are frightened to review honestly for fear of offending the product creator. If you want to write remarkable reviews you have to get over that, if you don’t you’ll look like a company puppet and you don’t want that to happen!
When you have the best reviews, people will buy through your link first, so make sure your reviews are Remarkable.