Creating Product Reviews that are Remarkable

Child dancing in the seaWant to boost your blogging income? This post is the 7th in a 10 part series on boosting your blog’s income. The first 6 in the series are here. You can read through them in sequential order, or you can choose the ones that you need the most help with.

Product reviews are one of the best ways to earn money with through your blog.

You write honest, warts and all reviews about products that your target market would love, and your reader buys the product through your blog, earning you affiliate payment.

You can find the reviews I’ve completed here:

Popular reviews on this site are

Your reviews are not sales pitches or promos, but in-depth guides to products that your reader wants to know about before they buy. It’s not about choosing a product and then slapping up some screenshots, and your thoughts – you need to be remarkable to earn more from your reviews. Adding a little creativity to spice up your product reviews can go a long way in increasing your income from your blog.

Remarkable Video Testimonials

Personally I hate these with a passion but two things spring to mind… They are hard to fake. People can spot a fake video testimonial a mile off, and secondly they take a little time to get right and people appreciate the effort.

For a remarkable video testimonial you need to take a little time to create a script and get your lighting right, and then practice what you are going to say.  Then all you need to do is get in front of the camera and tell your viewers about this exciting new product you’ve experienced or are trying out.

One great advantage of video testimonials is that they add a personal touch and viewers can visibly see your enthusiasm. It’s also a different way for your fans to consume your content, in two locations –  your blog and You Tube. Some people would rather watch videos than read, so you may get a better connection with your audience. Video reviews are relatively easy to produce and social media sites offer wide-scale distribution. Remember to add your affiliate link into the video description and add review to the title. People search for reviews :)

If you post the video to your blog, remember to use the hReview plugin so you can take advantage of the rich text snippets aspect. Or upgrade your theme to Thesis 2.0

Remarkable Video Demonstrations

Even better than just telling people about the product, give them a look at what it can do. Demonstration videos are better than a simple “talking head” because a demo shows viewers the benefits they can get from using the product.  Tutorials are very useful to your reader, showing them how to achieve a specific goal using a tool you are affiliated with converts very well.

You can use a tool like Snagit to record a simple “look over your shoulder” video and then upload it to You Tube. Snagit has a free 30 day trial so you can get a good few screencasts under your belt before you have to pay anything.  Remember you can also show your reader the product’s value by demonstrating other ways it can be used.

Interview the Product Creator

An easy and effective way to create reviews is to interview the creator of the product.  This is often overlooked by by bloggers, but it something that magazines do all the time, and authors are used to doing. Ask them the questions your readers would want to know before buying their product. One nice thing about interviews is that you don’t have to create the content yourself; you only need to come up with some key questions and let the creator do the talking. For the interviewee, it’s free publicity, so it’s a win-win.

You can make interview videos,  record a Skype audio and then create an article from them. Yes, interview material can easily be repurposed :).

Add Your Own Bonuses

Along with your product review, make your readers a valuable bonus offer. Tell them to send you a copy of the receipt and you’ll give them a bonus. If you don’t want that hassle, look to promoting a product from where adding bonuses is easy to do – all you have to do is market the product.

The bonus can be a digital product that’s easy for you to produce or you can repurpose old content from your blog into something new. The best bonus is one that helps the buyer use the product, like a cheat sheet, resource guide or better still a tutorial video.

Check out the Competition

Read reviews on other sites of the same or similar products to the ones you are promoting. Write your reviews so that they mention different aspects of the product and how they benefit your audience. Another way to make your reviews stand out is to give the reader more detailed information about the product than what your competitors discuss  –  you can tell a remarkable review from one that’s in place for search traffic.

Honesty in Reviews

  • Make your reviews open and honest – declare if you have a free or advance copy of the item
  • Mention the weak points of the product as well as the features you like – add a wish list of how you would like the product to develop if you can’t find any real faults.
  • Give people a fair and balanced picture of the product’s real pros and cons to help them make an informed decision.

These 3 points  will help you better establish trust with your readers, and your reviews will have a much more remarkable quality than those on other sites. Too many bloggers are frightened to review honestly for fear of offending the product creator. If you want to write remarkable reviews you have to get over that, if you don’t you’ll look like a company puppet and you don’t want that to happen!

When you have the best reviews, people will buy through your link first, so make sure your reviews are Remarkable.

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Sarah Arrow

Sarah Arrow started blogging to save a business and it worked! She created her first blogging challenge back in 2007, and is the author of many quick start marketing guides, turning Sark eMedia into a publishing business.

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Carolyn - last year

Excellent points. I agree with you about videos, but I hadn’t considered the double bonus of having your content be doubly available, on your blog and on YouTube. Unless it’s a How To, I prefer to read blogs, but you’re right, there are those who strongly prefer videos.
Carolyn recently posted…Tech Tools to Make You a Terrific Cook!My Profile

Clint Butler - last year


Its great to see you around again. I love the post. There are very few people teaching how to actually write a good quality review of a product or service. Sure there are millions of examples around, but if your clever you can find those that are created way before a product was ever released. These are the people that I tend to avoid. The problem is that they are so good at writing them its really hard to outrank them. So one needs to watch products that are launching and see how the super affiliates are creating and promoting their reviews so that you model them.
Clint Butler recently posted…Avon Review How To Create A Profitable Avon BusinessMy Profile

    Sarah Arrow - last year

    Hi Clint, I wonder if those reviews were ever written by the site owner? It’s possible they were written by a copywriter on retainer to the “gurus”. Thanks for stopping by and leaving a thought provoking comment :)

Shelley Alexander - last year

Hi Sarah, I really appreciate all the advice you have offered on writing product reviews. I have only done some before but I have not tried to incorporate videos as a part of the review. Thanks for the great info!
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Keith Davis - last year

Hi Sarah
Glad you talked about “Honesty in Reviews” never easy but essential if your reviews are to be credible.

I like to add a little something about the product developer in my reviews.
How the developer reacts to your questions / problems is almost as important as the product.

I’ve dropped at least one affiliate because I didn’t like the developers attitude.

I’m enjoying the series – many thanks.
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Steve Borgman - last year

I guess it’s a given, but we also need to be consumers of the product ourselves. I’ve not always followed this guideline when promoting affiliate offers, but Pat Flynn from Smart Passive Income refuses to promote anything he does not use himself. It’s the best way to get to know the product. For example, I would promote Vitamix any day, any time, to any person. Because I’ve used it every day for almost one year and I’m getting great nutrition. Hmmm, sounds like I need to write a review now!

    Sarah Arrow - last year

    Lol Steve, go write that review. I’ve recently started upping my vitamin quota so I’d read it and probably buy if you said they were good :)
    Sarah Arrow recently posted…Ebook ToolkitMy Profile

nick catricala - last year

always nice to read your detailed blog post and learn so much from them…
I agree 100% with you about videos, and I agree about making double use of your contents, on your blog and on YouTube.

The post can be very interesting but I noticed that many times I rather watch a video and not read the post.

Thanks so much again for doing such a great job to educate people like me and many others better then me.

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Anita - last year

I have been working on doing more book reviews for my website. One of the things that does make me sad is how my niche is so limited in the UK. As most of the publishers are in America, I have to mostly review eBooks. I get really excited when offered an actual printed book :)

I am hoping to broaden out and find more opportunities to review. Now if only I could review a camcorder lol ;)
Anita recently posted…Review: The 30 day praise challengeMy Profile

Lance Carlson - 9 months ago

Hi Sarah,

I am glad I found you. I have done only a couple product reviews so far. I have a few rules. I must use it or have used it and be happy with it. It must benefit my readers. I review affiliates of mine but also non-affiliates if again they help my readers. Nothing is fudged or faked. Oh I am very honest about the any products I talk about. If you do not want me to trash it just do not sell crap. I will only give my personal opinion and say what lead me to that conclusion. An example of that is on my site With a post about hostings. I know you are talking about paid reviews and mine so far have been unpaid but I still must follow my rules.

Oh, by the way Sara I will be reading your other 6 in this series as I like your style.

Thanks Lady,
Lance Carlson recently posted…Mind Map That Goes With the Social Media 1st Strike Post BelowMy Profile

    Sarah Arrow - 9 months ago

    Hey Lance, good to meet you.
    Here in the UK we have the Advertising Standards Agency and they are like the FTC; they frown heavily on the promotion of products via review when the person doesn’t have the item. Like you I review only what I use or have sampled. I think it makes a better quality review.

    Hope you like the other articles :)
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Noor Basheer - a couple of months ago

I run a product review site, but never used any video demonstration. I saw in this post that this is a very important aspect of a good review, may be I should hire someone to do this for my reviews.
Noor Basheer recently posted…Hostgator Vs Bluehost Vs DreamHostMy Profile

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