Jugnoo: Social CRM’s inner light.

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Social CRM is important if your social media strategy is going to work. Many small businesses are able to manage everything from a spreadsheet, but if you are a social media consultant or have a bigger company, then you need a social CRM tool. If you are growing your business, then you may as well start out with a Social CRM system, it makes life easier.

If you read this blog on a regular basis you’ll know that I contribute to Danny Brown’s For Bloggers, By Bloggers on a weekly basis, and back in the summer, Danny mentioned something about Jugnoo, a company he works for. As I am very dutiful (okay scrub dutiful – nothing was actually asked of me, let’s go with curious instead) I went to take a look.

Jugnoo is pronounced JoogNoo, which is Sanskrit for Firefly and it’s a cloud based social dashboard that will give you the complete run down on your social media engagement, social reputation monitoring,  social hubs, Google Analytics and many other things.

Jugnoo Account Set-Up

Getting an account at Jugnoo is fast and easy – Facebook / Twitter login or Jugnoo’s own secure Oauth sign up.

When you have your account the next step is to go to the left hand menu and click activity, and then social accounts. If you don’t have a left hand menu, you’ll find the add social accounts in the settings menu (looks like a little cog) on the navigation bar.

When you are on the social accounts page you have the option of watching a video showing you what to do or just jumping in and adding your social media accounts.

Adding your accounts is fast and easy, you just click the icon and authorise the Jugnoo app. I have 7 of the 8 social media accounts and it took me less than 3 minutes to add them to Jugnoo’s dashboard.

Jugnoo Engagment

My next step was to see what “engage” entailed, so I went back to the side menu and clicked the engage option.

The flyout menu gives me two options – social post and social dashboard.

I’m going to make a social post because I’m curious, so I select that option.

To publish a status update, I removed the Buffer option (click the icon, the red arrow in the image below points to where it usually is) and typed testing into the box. Then I selected where I wished to post and clicked the post  button.

Jugnoo instantly updates Facebook and Twitter If you use IFTTT (and I recommend you go and have fun using IFTTT) then you will see a time lag between social updates.  Jugnoo updates instantly across all channels.

Next up is the Jugnoo Social Dashboard.

The social dashboard makes it easy to check each social media channel, the image above shows my Facebook streams. The green box under the messages indicate positive messages and the pink box indicates a negative message. This makes social monitoring very easy, a quick glance indicates where to respond first.

You can just switch between tabs to see what is happening on each site. Whilst this is similar at first glance to Hootsuite or Tweetdeck, the whole feel of Jugnoo is much cleaner. Hootsuite’s dashboard can be busy at times, and I’ve stopped using it for LinkedIn as I found it was clunky looking.

Hootsuite’s LinkedIN stream

Jugnoo’s LinkedIN stream

The smooth, sophisticated feel of Jugnoo’s social dashboard appeals to me,  the lack of distractions is welcome and the positive / negative message indicators a nice touch.

The final stream I check on the social dashboard is the Facebook Pages option. When I authorised Facebook (in social account set up) all the pages that I am involved with are easily imported into the Dashboard.

Jugnoo Facebook streams

I can easily view the wall updates on my pages and view the messages. I often miss Facebook page messages, and the social dashboard gives them a bigger space. This means I won’t miss a thing in future.

Whilst I love Hootsuite, Jugnoo is really starting to grow on me and I’m finding the more I use it, the more I like it.

 Jugnoo Tasks

Ever wondered what you should be doing to get a better social return?

You can stop right now, Jugnoo will guide you and you can start in the tasks section.

Social media tasks & how to

If you are a complete beginner to social media, then the tasks section will steer you the right way. If you are not sure how to complete a task click the “how to” option and you’ll be taken to a page showing you how. The tasks section covers everything from installing the Jugnoo plugin (which I haven’t done yet) to creating a You Tube channel. The guidance throughout the tasks section is extensive and detailed making it easy for beginners to learn.

When you’ve done your task, you just click the “done” link and a green tick appears.

Jugnoo Social Analytics

Measuring impact and monitoring analytics across various apps and sites can be a pain in the backside. Jugnoo brings them all to one place. As I type this I don’t have any active Twitter analytics to share (I need to give the system 24 hours) but I do have Facebook stats to share.

The stats are delivered in a clean, easy to read graph format. It also gives me some interesting demographics surrounding the Birds on the Blog Facebook page.  Birds has a 45% /55% male to female ratio on the website, but the Facebook page is 16% / 82% Female, a heavy swerve towards our target audience.

Clearly we do better on Facebook at engaging our target audience than we do on the site itself.

 Jugnoo Promotion

I’ve not fully looked at the Jugnoo promotion aspects, I’m on a tight deadline and although I am curious, I have to meet this deadline or I’m toast.

• Article promotion to Posterous and Tumbler
• Video Marketing
• Facebook Coupons / Slideshows
• Social Hubs - http://hub.jugnoo.com/jugnoo

All promotional features have video support,  and if you need to install an app, the videos are on hand to help you.  Getting the most from your promotional activity looks very easy, and the social hubs look very eye catching.

If you manage more than one social media account, then you will find Jugnoo a great tool. Jugnoo is still in beta and I’d like to see reports easily exported into PDFs making life much easier for social media consultants and their clients to share data.

Pricing is favourable when compared to Hootsuite. The free version of Jugnoo gives you 20 social accounts to add and interact with, and the $20 a month version is unlimited. I believe you can add more team members to Jugnoo for collaborative projects than Hootsuite, although I haven’t checked Hootsuite for a while now.

Disclosure: Some of the features mentioned are only available as part of Jugnoo’s $20 a month option, I asked for an upgrade for review purposes and Danny arranged it for me. I have not been paid to write this review and it’s based on my experience of using Jugnoo, which may differ from yours. If you click through and join Jugnoo I am not compensated in any way and nor do I expect to be.

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Sarah Arrow

Director of Special Projects at Sark eMedia

Blogging an issue for you? Social media not quite working how it should be? I started out as a transport blogger for a same day courier company, and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women). You want your blog to make a difference, so subscribe here and stay in touch, my updates will help you connect the dots.

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