Social Media and Small Business [Infographic]

Some more social media usage stats for you, this time via Sage.
Sage social media infographic
This infographic was produced by Sage UK

Sage emailed me a few days ago and said did I want to share another infographic with my readers, and I said yes – the stats are really interesting  – so many opportunities for those that work in social media marketing.

13% of businesses have a blog. That’s 87% of businesses marketing the hard way, spending thousands on advertising and pushing their content on readers. What A Waste! Yes, I’m annoyed so that deserved capitals ;)

We need to get to the heart of the matter. Even if your ideal customers are on LinkedIn, Facebook or Twitter you still need to create content and share it with them on the platform of their choice.

Social Media darlings change like the seasons.

You should find one place and master it, but you also need your home base. The place that you are the boss, and that place is your blog.

Remember MySpace? Everyone raved about it and then Twitter became the new social media darling… and then Facebook… and then Pinterest. Sure go wherever your marketplace is, but make sure the content is wholly yours, so if the social platform melts under the weight of a thousand social media gurus you’ll still have your blog, your home base to come back to.


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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. Thanks for infographic. Very informative. The info is well-structured, I like it about you)) actually, social media is so crazy thing but a good beginning is half the battle. the blogger has just start and then it will go like a smoke, this is a very intuitive thing as for me.

    • I can’t see why more businesses don’t at least try Evan :)

  2. Hi Sarah, the infographic is interesting – I think the reason SMEs are using FB more than LinkedIn is because there are so many more people on Facebook. Plus, paid advertising is easier on FB than on LinkedIn.

    And, I’m with you on businesses having a “home base” – their blog. Over the years, I’ve seen so many communities shut down, and everyone has to start from scratch. I was a co-founder for a community back in 2004, it provided forums and blogs, plus a profile page and photo albums for its members. It was growing rapidly, then one day, after about 4 years, they decided their web servers and application was too expensive and too hard to maintain. So, instead of shifting all the data elsewhere, they started over completely. Hundreds of members had made that community their “business home” and suddenly, it was all gone. All the links on the search engines went nowhere for months. It was devastating for many of us!

    • Good point about LinkedIn advertising – awkward and more expensive in comparison.

      I read similar stories all the time with community founders closing sites and leaving the members and their “hubs” homeless. Start with a blog is my advice… ;)

  3. Sarah,

    Since I build WordPress blogs for a living it was great news to hear that so many of the businesses do NOT have a blog! More business for me. Also I like to market on FB because that is where I happen to spend a lot of my time socially. The same for many. I just don’t log into LinkedIn that often and I think that is probably true for many people as well.

    Thanks for the article and great infographic!

    • Hey Jim, nice to know there’s a market out there for what you do :) more business is always good. I look at Linkedin about once a fortnight… I also have a thriving community there as well, one that I rarely participate in to my shame. I just don’t like it there… although it could grow on me ;)

  4. Wow. I didn’t realize that many people still don’t have a blog. That is a shame. I totally agree that businesses need their own home base. Social media sites change the rules all of the time and if you have your own blog you can rest easy knowing that the way you’re promoting yourself will never be against anyone’s rules because it’s YOUR site.

    • Exactly DeAnna, your site… your rules. So many people forgot that building a platform on someone else’s “land” means they have to follow their rules. If I had my way I’d make it mandatory for all businesses to have a blog…

  5. Sarah, I like infographics and use them myself. They just show everything at a glance. If ind that so much more appealing than reading through a long blog post that says the same thing. I guess that is because I am a visual learner. I find it fascinating how social media has evolved over the years. When I was a kid, all we had was a party line to get in touch with people. Now we have Facebook where news travels faster than anywhere!
    I like your post. You got the message across…..short and sweet! :)

    • Hi Lynn, infographics are one of the best things on the web as far as I’m concerned. I need to spend more time creating but the truth is I actually enjoy writing. Gosh I can’t believe I said that out loud…

  6. Hi Sarah,
    thank you for sharing these interesting statistics.

    The infographic gives a great visual about what is happening ‘out there’.

    It seems amazing that so many businesses still think that advertising is where it is at.
    Some people still think all they need is a website.
    Is the earth still flat?

    Hopefully with your help the awareness will grow.


    • I love that – is the earth still flat! Lol, yes there are a lot of people who think having a website means that they can do nothing to promote etc and money will magically fall into their pockets or their Paypal account :D.
      As Jim mentions above, that means there’s work for us to do – and we are not reaching them the right way – the way they understand.
      Here’s to working on awareness – cheers :)


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