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Social Media and Small Business [Infographic]

Some more social media usage stats for you, this time via Sage.
Sage social media infographic
This infographic was produced by Sage UK

Sage emailed me a few days ago and said did I want to share another infographic with my readers, and I said yes – the stats are really interesting  – so many opportunities for those that work in social media marketing.

13% of businesses have a blog. That’s 87% of businesses marketing the hard way, spending thousands on advertising and pushing their content on readers. What A Waste! Yes, I’m annoyed so that deserved capitals ;)

We need to get to the heart of the matter. Even if your ideal customers are on LinkedIn, Facebook or Twitter you still need to create content and share it with them on the platform of their choice.

Social Media darlings change like the seasons.

You should find one place and master it, but you also need your home base. The place that you are the boss, and that place is your blog.

Remember MySpace? Everyone raved about it and then Twitter became the new social media darling… and then Facebook… and then Pinterest. Sure go wherever your marketplace is, but make sure the content is wholly yours, so if the social platform melts under the weight of a thousand social media gurus you’ll still have your blog, your home base to come back to.

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Sarah Arrow

Sarah Arrow started blogging to save a business and it worked! She created her first blogging challenge back in 2007. She's been internationally recognised as a top content marketer, Forbes and MSN list her websites as top ones, and she's the author of many quick start marketing guides. You can find her books on Amazon.

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