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Social media stats that every marketer should know

social media basicsWhatever form of marketing you use, you should always know who your audience is and where they hang out, online or offline.

It’s a theme that’s repeated throughout many of the articles you’ll read on this site, and if we ever met in person it will come up in conversations. Half your marketing problems can be solved by knowing the answer to the above two questions. Yet I still hear social media marketers telling small businesses “you MUST be on Facebook” or “You have to be on G+” and the truth is that’s a crock of crap being spouted by wannabee social media experts.

You have to be where your audience is, it’s as simple as that.

I’m not going to remind you to buy my book again, Zero to Targeted Marketing, you already have a copy and it’s gathering dust on your Kindle app as we speak. So I’m going to share a whole heap of stats with you, and maybe that will convince you :)

If  your ideal customer is female, based in the US with a college education you’ll find her around 9pm on Pinterest most evenings. Anywhere else is a waste of your time and money.

See, stats are useful when it comes to not only finding our audience but also in educating us about their habits and their actions. And when we have all of this, we can become much better marketers. In fact it won’t feel like marketing at all, it’ll feel good :)

In a world where social media is quickly becoming ubiquitous, it’s crucial for marketers to stay ahead of the curve. Remember more people have mobile access than people have PCs and laptops, so if you are not mobile responsive then you are blowing money down the tube.

By understanding who uses social media and how they use it, you can tailor your marketing efforts to better reach your audience.



Sarah Arrow

Sarah Arrow started blogging to save a business and it worked! She created her first blogging challenge back in 2007. She's been internationally recognised as a top content marketer, Forbes and MSN list her websites as top ones, and she's the author of many quick start marketing guides. You can find her books on Amazon.

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