Social media stats that every marketer should know

Pinterest LoveWhatever form of marketing you use, you should always know who your audience is and where they hang out, online or offline.

It’s a theme that’s repeated throughout many of the articles you’ll read on this site, and if we ever met in person it will come up in conversations. Half your marketing problems can be solved by knowing the answer to the above two questions. Yet I still hear social media marketers telling small businesses “you MUST be on Facebook” or “You have to be on G+” and the truth is that’s a crock of crap being spouted by wannabee social media experts. You have to be where your audience are, it’s as simple as that.

I’m not going to remind you to buy my book again, Zero to Targeted Marketing, you already have a copy and it’s gathering dust on your Kindle app as we speak. So I’m going to share a whole heap of stats with you, and maybe that will convince you :)

If  your ideal customer is female, based in the US with a college education you’ll find her around 9pm on Pinterest most evenings. Anywhere else is a waste of your time and money.

See, stats are useful when it comes to not only finding our audience but also in educating us about their habits and their actions. And when we have all of this, we can become much better marketers. In fact it won’t feel like marketing at all, it’ll feel good :)

In a world where social media is quickly becoming ubiquitous, it’s crucial for marketers to stay ahead of the curve. Remember more people have mobile access than people have PCs and laptops, so if you are not mobile responsive then you are blowing money down the tube.

By understanding who uses social media and how they use it, you can tailor your marketing efforts to better reach your audience.

Sarah Arrow

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Sarah Arrow

Sarah Arrow started blogging to save a business and it worked! She created her first blogging challenge back in 2007, and is the author of many quick start marketing guides, turning Sark eMedia into a publishing business.

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Donna Merrill - last year

Wow Sarah,

You really did some homework in this post! Thanks so much for all these links. As I was reading the stats, it was so interesting to me how many people respond to social media.

I know my target population is mostly women between the ages of 45-65. Guess it is because I’m a mid life mamma! lol

But you can see how attraction marketing works. Those in my target range are attracted to me because I fall into that category myself.

And of course, I am a big Social Media Buff, but I have it down to a science of how much time I spend on each platform and also am mindful of things I put up to engage my target population.

Well…now I’m off to click some of the links above!



Nancy - last year

I am getting a handle on my b to b “customers” habits and I look forward to exploring more of your links and posts. Thank you


Michael Levy - last year

This was great Sarah! I didn’t realize all of the avenues that measure the social media stats. Great stuff! Thank you so much for sharing.
Michael Levy recently posted…Making Every Moment CountMy Profile

Gene Call - last year


You touch on one of the biggest challenges for folks like myself. There is so much data out there that many gurus try to use to convince you that they have the right answer for you but as you hammer home so well, we need to do our own homework and know who our audience is and where to reach them. If we don’t, we are wasting time energy and money. Thanks for your always great content!!!!!
Gene Call recently posted…Lamplighter Life ChoicesMy Profile

Andrew - last year

Just came across your site tonight via Sally Church of Pharma Strategy Blog – going to have to bookmark and come back often to take advantage of all of your advice and content. I have a lot of work to do to get the most out of my BiotechDueDiligence websites. Looking forward to learning more! Thanks in advance.

Dena-Lynn - last year

Wow, Sarah, great stats and they’re all meaningful to me. I’m mainly on Facebook and I see that I should change my posting patterns. I was actually surprised to learn that the average user spends only 7 hrs or more… I thought they spend much more time that that.

Thanks for compiling this research – you’re a great resource!

Dena Lynn
Dena-Lynn recently posted…Ready For An Entrepreneur Opportunity in 2013?My Profile

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