Social media tools

Jugnoo: Social CRM’s inner light.

Jugnoo: Social CRM’s inner light.

Social CRM is important if your social media strategy is going to work. Many small businesses are able to manage everything from a spreadsheet, but if you are a social media consultant or have a bigger company, then you need a social CRM tool. If you are growing your business, then you may as well start out with a Social…

Content Lockers: What are they and do they work?

Over at Birds on the blog, we’ve been experimenting with content lockers. And I have to say they are working really well at gaining additional exposure for our bloggers. On this site I’ve created a series of posts called “likeables” also using the content lockers, and again they’ve done really well for downloads and traffic. But let’s back up a…

Replacing Feedburner

Replacing Feedburner

FeedBurner was one of my favourite Google tools, and the only external feed service that I’ve used since 2007. For the last year there have been murmurs that Google is planning to cull the service, the support help for the site non-existent, and this week the death of Feedburner has been confirmed.  That means if you are using FeedBurner now is the…

Can you automate social media activities and still look human?

Can you automate social media activities and still look human?

As a business using social media to market yourself, it’s very easy to focus on “looking professional” and instead you come across as cold and impersonal. Nobody likes that and you don’t want that to happen, yet it’s a risk you take when you start to automate your social media activities. If you update all your social channels simultaneously, it…

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