Social media

Social Media Marketing: Why Targeting Your Market Is Crucial

With all the Google changes and updates, social media traffic is important for quick blog traffic wins. But to make social media marketing work effectively for you, you need to target your market. In recruitment (I’m a former recruiter among other things) they have a saying called “spray and pray”. This means the recruiter pings out a pile of CVs…

Content Lockers: What are they and do they work?

Over at Birds on the blog, we’ve been experimenting with content lockers. And I have to say they are working really well at gaining additional exposure for our bloggers. On this site I’ve created a series of posts called “likeables” also using the content lockers, and again they’ve done really well for downloads and traffic. But let’s back up a…

Blogging – a little behind the scenes

The last two weeks I have been working behind the scenes on various blogs. We made some changes to How to Write Better. Google has finished it’s latest tweaking it would seem and content farms are out. This means my mini ebook on how to foil scrapers now needs updating – thanks Google. The problem has been in the past…

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