You’re a business owner, and you’ve heard all about Pinterest and you want a slice of that social media action for your business, and who can blame you? You’ve got your business Pinterest account and you’re not quite sure what to do with it.
You know you need to be on Pinterest in order to get attention, add interest and build your brand as well as interact with some powerful influencers; women. But, as in life, you can’t just do whatever you feel like and expect to get great results from your Pinterest marketing efforts.
With any marketing activity, it’s important to come up with Pinterest marketing plan, strategy or outline. You need give some thought to each board you create for business purposes, and more thought to each pin you place on each specific board.
Pinterest boards are not unlike blog posts in the sense that each post should have it’s own purpose or message.
For example, just like you create “how to” blog posts, you can create “how to” boards. If you create educational articles and blog posts to educate and entertain your readers then you can easily create a board to educate viewers about your brand.
Want answers from your target audience? You usually create a blog post or a survey to ask questions. You can do all this and more with Pinterest boards that each have their own defined purpose.
As more and more people jump on the Pinterest bandwagon some brands are getting overlooked because they rush in without a thought-out plan
By creating a Pinterest board plan in advance, you’ll be able to create more effective pinboards that truly command attention. The truth is, right now nothing matches the possibilities for increasing your brand’s awareness. Pinterest is growing fast, and with the advent of Pinterest business accounts, more tools and uses will soon become available.
To create boards that get attention follow these guidelines:
- Like goes with like — This is something you teach children at very young ages when you teach them to put away their toys. Lego goes with other Lego, dolls with dolls, trucks with trucks and so forth. Same idea with Pinterest boards. Each board should have a common theme. Themes can be colours, topics, keywords – you can choose your theme and then stick with it.
- Caption boards with keywords – Consider the words your audience might use to search for the board you’re going to create and caption it with these keywords. Using keywords will make it easier for your audience to find the important information you will be putting on your Pinterest boards. If you are struggling to caption your board search for a quote with your Keyword in it. Try the Quotes Search Engine for a witty quote to make your board cover.
- Create multiple boards — Each board should be focused but create many boards. You can have boards for many different categories. You might consider have a board for each category you have on your blog, for instance. Aim for 20 to 30 focused boards with 10 to 15 relevant pins on each one.
- Pin content from multiple sites as well as your own and if you re-pin check out the link attached to the image. It’s okay to share the images created by your competitors but if the link is to a dodgy location then you need to think twice.
- Stay within your niche wherever possible. If you’re a dentist, don’t create boards for cute puppies. Stay within your own niche. Yes, it’s okay to share information with your audience that they’d be interested in outside of your area, however make sure it is compatible. For instance, going back to the dentist idea, you might share information about the dangers of tooth lightening or the issues with high alcohol mouthwashes and the connection to cancer. It might not get you as many-repins as the cute puppies but what you do get is a targeted audience and relevant traffic.
- Optimize your board overview- You can move around your boards so that relevant boards show during different seasons. Remember to pay attention to how the eye sees your Pinterest boards. Put the most relevant toward the top, the most beautiful and visual in the center, and the rest just put in order of importance. You can change this around as seasons change and to bring focus to other boards. You don’t need to spam Pinterest by pinning the same thing multiple times – a bit of board movement will make a big difference.
- Edit the board captions to see what works best for you. Make a note of what works best and what doesn’t – it will save you time and money when you incorporate the details into your Pinterest strategy.
- Be social with others – remember Pinterest is social media platform. By definition that means that you should interact with others by sharing your content. Search for and follow people whom you believe are your target audience, like their pins, repin them and comment on their pins.
- Being strategic with whom you follow and with whom you share is a very important aspect of using Pinterest in the most optimal way to promote your business.
Tools that will help you get the most from your boards
- Quotes Search Engine
- And how businesses use Pinterest, a collection of boards from Denise Graveline.
Now that you know how to create boards that get attention you can use Pinterest in the most strategic possible way to increase brand awareness for your business.