The Blogconomy [infographic]

Ever wondered why people blog? And what the top blogs earn? Then this infographic is for you. My insights are underneath the infographic.



Okay let’s share what I think with you….

126% of businesses generate leads through blogging. This is an increase, and will rise even more throughout 2014.

Entrepreneurs make up 13% of the blogging community, again this is a number set to rise. This year I’ve averaged 3 quotes a week for WordPress websites with a blog from entrepreneurs. Clearly the message that the blog is the central hub of all your marketing activities is getting through. It’s the one thing you can take with you no matter where you go, no matter which social media site is the darling… you still have your own site that will never go out of fashion.

Top earning blogs… you don’t have to be earning millions to get on that list. Perez Hilton… possibly the most underrated blogger ever, yet he’s third on the list. Clearly he knows his audience and gives them what they want.

AOL own two of those sites on the list, as far as I’m aware. If they wish to buy Birds on the Blog, they know where I am ;)

Back up to what blogger’s earn… some good money if you have low overheads and are time rich and love writing.

What do you think?

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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. Hi Sarah,

    I just love this infographic! It is clear and gives such great stats about blogs. A blog is our central hub..our home base so to say. As a blogger that is blogging for their own business, it is important to give good content. But that’s the first part.

    Then we hit up our social media peeps and start making relationships. Yes, this does take time but to me it is worth it. Not to say that one must spend all day doing this. We have to put more time and effort in our marketing than we do socializing.

    Once we get our grand plan together, it becomes a daily routine with a good DMO to follow. Otherwise we are stuck in the mud.

    I like the way you listed the top 10 earning blogs. Just goes to show, blogging is a business. Plus those tips and tricks you gave us are so valuable.

    Thanks for this fantastic infographic – Honestly, its the best one I’ve ever seen.


  2. What an awesome infographic! It’s interesting to see the top blogs in terms of earnings! I wonder what the difference is in terms of their methods for generating income.

  3. Wow Sarah
    Some eye opening stats on the blogging world there. We all strive to be the best and in the top, but it is great to learn who is actually achieving this and what kinds of money they are earning!

    thanks for sharing – put it on Pinterest for you


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