Which WordPress Landing Page plugin do I need?

I love WordPress and the chances are if you are reading this post, you have a WordPress site too.

Until recently Landing Pages were a pain in the backside if you lacked technical skills. If you have a premium theme like Genesis or Thesis, then a landing page plugin isn’t actually essential. It’s a nice to have plugin for your site. If you use a free theme and are limited by your technical skills then landing page plugins are one way to overcome your restrictions.

But let’s start at the beginning…

What is a Landing Page and why do I need one?

A landing page is a page on your blog or website without distractions. It’s a page where you direct your traffic to, in the hope that they will take a specific action.

Why do you need one?

If you are selling a service or a product you need a landing page. This page can be a sales page, and opt-in page or a video page. It could even be a combination of all three. As I said earlier, these pages have one goal – to focus the reader to take a specific action. You can see a selection mine here:-

As you can see each page is a WordPress page, and each one looks and feels different with a unique call to action on each one. As a visitor lands on the page they are guided to take the action that I would like them too. If you are serious about your marketing ROI, then landing pages are something you need to explore.

If you blog on a regular basis, you will start to create a develop your own landing pages. Quite simply you need effective pages that convert better and that’s where the WordPress landing pages come in to play.

Can’t I just remove the sidebars and create a landing page that way?

Sure you can.

Under your post content area you’ll see a section called layout settings:

landing page layout

You can chose the option, if your theme allows it, and create your own landing page.

The drawbacks to creating your own landing page?

You may not have that option with your theme.

You may not be able to remove your header or your menu / navigation area  – You don’t want your visitor landing on the page and then immediately moving off onto another page that caught their eye.

For experimenting and perhaps creating your first landing page (for subscriber optins perhaps?), removing the sidebars is a great start.

WordPress landing page plugins

I use three… yep… three.

1. Premise

2. Instabuilder

3. Papertemplate

First off let me just say the chances are you don’t need three landing page plugins on your blog or WordPress website. It depends what you need them for. All three that I mention here are used for a specific purpose, and are not comparable, but I will explain their differences and you can decide which one you need, because you do need landing pages on your blog or WordPress website.

1. Premise.

Premise is a premium landing page plugin and membership software. It’s at the top end of the market and has a lot of functionality and features:

  • Membership software
  • Copywriting guidance and advice
  • Social sharing options
  • Easily optimised
  • Works on any WordPress theme
  • Split testing ability
  • Graphics library

And more…

At $165 it’s more than a lot of people are prepared to pay, but when you break down the costs of each component and (another) plugin for membership sites, it’s actually very reasonable. It’s worth the price for the graphics library alone.

What I love about Premise

  • Page scrollers… yep, you can have a tabbed top landing page :)
  • It’s all Aweber integrated, so you can construct a landing page very swiftly
  • The copywriting advice
  • You can use on unlimited sites
  • Additional educational seminars added throughout the year

What I don’t like about Premise:

  • A steep learning curve if you aren’t very technical
  • I’ve had Premise since it was launched and I’ve never, ever managed to get the social sharing aspect to work correctly for me.
  • I’m still figuring out the membership options

In the defense of Premise, there are detail instruction on their site and some videos that I’m sure if I spent a day getting to grips with, would mean these wouldn’t be issues for me. If you have the required skills / time, then Premise should be at the top of your to-buy list.

2. Instabuilder

Instabuilder is a newish landing page product that came onto the market October 2012. If you’ve taken a look at the Twitter Account management page you’ll see how if differs from Premise.

instabuilder landing page image


Instabuilder comes with over 20 different page backgrounds built in, has several page layouts and has some really cool functionality…

  • Delayed content option for video landing pages
  • Viral download options (similar to social sharing / content lockers)
  • You can even have music (a paid upgrade to Instabuilder) on your landing page.
  • Exit redirects
  • One time offers
  • The ability to show a mobile friendly page if some is viewing on a mobile device.
  • Did I mention the music option? Yes, you can have landing pages with music that autoplays upon opening.
  • Both posts and pages can become landing pages

I think there may even be graphics thrown in, but I’m not sure. There are a lot of settings to work around, for all I know it could help ET dial home ;)

What I dislike about Instabuilder.

  • Manual plugin updates.
  • Sometimes I can’t recall how to remove an aspect of the landing page and have to root around for 30 mins working it out…

Price, I have no idea how much the Instabuilder plugin costs now. When I purchased it it was $27 with a $27 upgrade for the music option. It’s probably more than that now. It’s still a good plugin and can be used easily, although it is tempting to go nuts with it.

3. Paper Template

Paper Template is another WordPress Landing page plugin. Unlike Premise it doesn’t come with a graphics library, so for my example page I’ve wasted 8 minutes digging through files to find some cartoon graphics that I’d got just for this occasion…

WordPress Landing Pages 3


You can see the entire page here – Paper Template Review Landing Page

For $7, Paper Template is a cheap and effective landing page plugin. The Copywriting content is an okay framework for getting the basics of your landing page up and ready. It looks more like a traditional “internet marketers” landing page, it may have more configure-ability that I’ve yet to find.

Good points – it’s fast. It took me 14 minutes to create the sample page for this post.

What I don’t like…

Lack of graphics but for $7 I’ll get over it ;), that sounds rather flip and for that I apologise. Paper Template is a great addition to the above plugins as well as a landing page plugin in its own right.

So what which WordPress Landing Page plugin do I recommend?

All of them.

Each one of them fulfills a need that I have on this, and my other sites.

If you are on a budget, Paper Template will work just fine. You’ll find hacks and workarounds, but ultimately it will do the job of creating a decent landing page. If you have more cash to spare then Premise is a good investment, the copywriting advice is excellent and with a bit of playing around you’ll be able to create some superb landing pages. Instabuilder is the perfect middle ground product, if leaving money on the table (by not having a landing page) isn’t a problem, then go and sign up to their waiting list :)

Sarah Arrow

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Sarah Arrow

Blogging an issue for you? Social media not quite working how it should be?That's okay I understand. I started blogging back in 2006 and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women), I'm frequently listed as both a top content marketing expert and as an influential marketer.
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  1. Nice post, Sarah. A couple of others I’ve come across include OptimisePress Press (theme) and WPezsqueezy (plugin).

    Part of me likes the simplistic idea of just using a new Page and adding text and a paypal merchant buy now button though :)

    • I’ve never really got along with OptimizePress I think it’s because I had a bad download experience, that I’m still recovering from :). WPezsqueezy, will go and check it out after all, you can never have too many landing page plugins can you? ;)

  2. Great Post Sarah!

    Another plugin I’d recommend is “WordPress Landing Pages.” http://wordpress.org/extend/plugins/landing-pages/

    It’s a free plugin we just released a couple of days ago. It will let you run split tests and create your own template designs (amongst other things).

    • Thanks David, nice to know there’s a free plugin too :)

    • Nice post Sarah.
      Thanks David, I was really looking for free plugin. I hope this will work for me. :)

  3. Above are great plugins are mentioned by Sarah. I just share you “marketer plugin” that i am using from long time(just Googled it ). This is premium plugin but features are great in it. Hope this plugin will help you, Thanks.

    • Thanks Alok, will go and check it out :)

      • could you help me with a landing page plugin, thanks if so

        • Hi Antone, any landing page plugin would have to suit your needs. What type of blog are you looking to install one on?

  4. Hi Sarah
    I bought Premise ages ago but I’ve never put any landing pages together.

    Your examples of landing pages are a useful starting point.

    BTW – take a look at your “Zero to Ebook” bullet point – the text is not in line with the bullet.
    The other two are fine.

    • Oops, will see why it won’t stand in line. It’s a little rebellious obviously…

  5. If I am not custom coding my landing images, I always go for Premise.

    • And we must remember your fab Elevatr for webinars :)

  6. Great post, Sarah. So far I’ve created my own landing pages. But that’s because they’re quite simple only requiring text and a email opt-in box.

    I’m just wondering. What if you have a landing page where people can pay for and download an ebook. Does that require Premise or are there other ways to do it?

    • Hi Henneke, you can use Premise or you can use WooCommerce (a free plugin) to sell downloads from your site. Premise is what I use for mine, but I’m slowly converting them to Kindle.

    • Thanks Brent, and thanks for the email :)

  7. Hi Sarah,

    I have been looking around at some squeeze page plugins so my developer can set us up with better landing pages. Right now we are using some “Form Builder something or the other” which is very bland / cold / uninviting.

    I showed him a few earlier today and there were obviously some that cost a little ($100 / whatever) and some that were free or close to free ($20 or so).

    There was one that I really looked very simple to manage, even for a techno-NOT like me. But, he said that this particular plugin would require him to recreate the CSS and maybe the auto responder code every time he made a new form.

    I’m wondering if that could possibly be true.

    Here is he link if you get a chance… maybe you have an opinion of this product in addition to the information I have asked about.

    http://squeezepress.org/ (this is the $20 one that he said required recreation & coding… I’m not seeing it!).

    Thanks in advance and just email me back if you can!


    • Hi Jim
      With Premise you can add certain autoresponder codes to the form, and then just insert them when you create a new page. You can even have a standard look, so once it’s placed it stays the same.
      I’ve looked at SqueezePress and it’s possible you may have to add in the form code for the autoresponder, but I’m not seeing where the CSS comes into play after the initial set-up as it says the plugin works with your theme. Maybe your developer knows something that we don’t and has experienced this plugin before?
      Good luck with whatever you decide to use :)

    • Hi Cindy, promising in what way? I don’t mind you sharing a link to your own site but I would appreciate you sharing with my readers why it looks promising and how it can help them.

  8. Hi Sarah, We’ve developed a mix of WordPress plug-in and theme that’s pretty popular with our customers: JustLanded for WordPress. Unlike typical sales page style landing pages, our product represents a clean and simple yet quite beautiful landing page theme. It’s very versatile and fully customizable and you can create multiple landing pages within minutes. I thought your readers might enjoy this: http://themeforest.net/item/justlanded-wordpress-landing-page/3804089

    (P.S.: Your blog’s now on my reading list, I very much enjoyed browsing your archive!)

  9. I actually just got ten minute pages and am enjoying using that one. Have you heard of it? It is brand new. Let me know if you would like a link to it and I’ll give you one. blessings, Amy

    • Hi Amy, yes please! Add the link in a comment :)

  10. Sarah, Here is the link to copy and paste: tt124.infusionsoft.com/go/tmp/amyhagerup This is for ten minute pages that you requested. Check it out and see what you think. Blessings, Amy

  11. Great post i must say but i am currently looking for free landing page plugins, any suggestions? I am currently using the Genesis theme so i stripe the page of sidebars but i don’t really like the way it looked with a wide width, i want something more centralized.

  12. Hi Sarah,

    Okay this is again, one hell of a post. Thanks for writing it with all your comparisons!

    I read a lot of Premise and it sounds all great with membership sites etc. The price is ‘not bad at all’ like what you said thanks to all the features. Highly recommend it if you are thinking of getting serious with business etc.

    The rest of the two are very new to me. Have yet to hear but the price, seems very convincing for me indeed!

    Let’s see how it work out and who knows, might get premise once my business gets serious :)

    Thanks for writing this up and have a great week ahead!

  13. Thanks for this Sarah!

    Perfect timing for me – as I’m planning millions of juicy landing pages based on various keywords and services.

    Any advice on how long you think the copy on a landing page should be?

    Chat soon,


    • Hey Konrad! Great to see you.
      The copy on a landing page should be a long as it takes to overcome the objections a prospect may have.
      So it can be quite long or short depending on the product, it’s price and how well the prospect knows you. So a $10 ebook is less of a risk that $997 of coaching, so the landing page will have for an ebook will be significantly shorter than a landing page for high ticket items :)
      Hope that helps

  14. I’m using premise plugin. simply & easy to use. Thanks for review :)

  15. Hi Sarah,

    Great post. I have been using Leadpages but I don’t think it suits my needs which, considering the price, means that it is time to change.

    I had been looking for a few options .I was going to go with Thrive Content Builder because I think Shane Melaugh is amazing but I have heard a number of people suggest Instabuilder. Considering the number of functions, for such a low price (currently $47), it’s got to be worth a shot.

    I do have one question, as you use Instabuilder; there are some who suggest that it slows your site down; have you experienced this?



    • Hi Carthage, I use Instabuilder for my services page and I quite like it here’s one of the pages http://www.sarkemedia.com/pinterest-account-management/ and I’ve realised the page needs updating. I have a VPS and caching plugins (StudioPress accelerator) to help with the speed, although it has crossed my mind in the past to remove it as I heard the same. However, I did a scan with p3 profiler plugin and discovered Gravity Forms was actually the resource hog and not Instabuilder. So I kept it.

      I also have Thrive Content Build from Shane and here’s a page with that http://www.sarkemedia.com/case-study-soul-agent-blog/ I struggled with it at first, and then gave up. However, a client of mine uses it to great effect for her pages here http://www.theittrainingsurgery.com/half-day-courses-booking/ and it looks fab. So I think I need to spend a day getting used to its quirks in order to get the most from it :)

      I have other products from the Insta Builder team and their support is fantastic if you do get stuck.

      Good luck with whatever option you choose.

      • Sarah,

        Thank you for your response. I had also heard from a few people that speed tests had shown that Instabuilder does not slow the site but I wanted to hear from someone whose opinion I trust so, thank you for that. It’s great to know about the support too as that is always important.

        I am going with Instabuilder but I think that like you, I will eventually end up with Thrive Content Builder too.

        • You’re welcome Carthage, I hope you create many beautiful landing pages.


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