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Which WordPress Landing Page plugin do I need?

wordpress landing page pluginsI love WordPress and the chances are if you are reading this post, you have a WordPress site too.

Until recently Landing Pages were a pain in the backside if you lacked technical skills. If you have a premium theme like Thrive (highly recommended) Genesis or Thesis, then a landing page plugin isn’t actually essential. It’s a nice to have plugin for your site. If you use a free theme and are limited by your technical skills then landing page plugins are one way to overcome your restrictions.

But let’s start at the beginning…

What is a Landing Page and why do I need one?

A landing page is a page on your blog or website without distractions. It’s a page where you direct your traffic to, in the hope that they will take a specific action.

Why do you need a landing page?

If you are selling a service or a product you need a landing page. This page can be a sales page, and opt-in page or a video page. It could even be a combination of all three. As I said earlier, these pages have one goal – to focus the reader to take a specific action. You can see a selection mine here:-

As you can see each page is a WordPress page, and each one looks and feels different with a unique call to action on each one. As a visitor lands on the page they are guided to take the action that I would like them too. If you are serious about your marketing ROI, then landing pages are something you need to explore.

If you blog on a regular basis, you will start to create a develop your own landing pages. Quite simply you need effective pages that convert better and that’s where the WordPress landing pages come in to play.

Can’t I just remove the sidebars and create a landing page that way?

Sure you can. If you have the right theme that will allow this.

Under your post content area you’ll see a section called layout settings. You can chose the option, and create your own landing page.

The drawbacks to creating your own landing page?

You may not have that option with your theme.

You may not be able to remove your header or your menu / navigation area  – You don’t want your visitor landing on the page and then immediately moving off onto another page that caught their eye.

For experimenting and perhaps creating your first landing page (for subscriber optins perhaps?), removing the sidebars is a great start.

WordPress landing page plugins

I use three… yep… three.

1. Thrive Content Builder

2. Instabuilder

3. WP Profits Builder

First off let me just say the chances are you don’t need three landing page plugins on your blog or WordPress website. It depends on what you need them for. There are also free landing page plugins out there, this post is specifically about premium plugins as I don’t have a lot of time to do the things that come with free ones. However, if you’re looking for free WordPress landing page plugins then check the comments where people share their free ones :). When it comes to time vs money, the paid ones win.

1. Thrive Content Builder.

Thrive Content Builder is a premium WordPress landing page plugin and it’s sublime to use

  • Drag and drop elements
  • Built in dividers, testimonials boxes and many other gorgeous, usable features
  • Can be used on posts as well as pages

And more…

At $67 it’s more than a lot of people are prepared to pay, but when you break down the costs of each component, it’s actually very reasonable. It’s worth the price for the drag and drop elements alone.

What I love about Thrive Content Builder

  • Tabbed areas
  • Accordion style drop downs
  • Page builder elements
  • Drag and drop
  • Style families

What I don’t like about Thrive Content Builder

  • The first time I used it I thought I’d broke it… read the instructions
  • I’d like more graphical elements, although I’d be hard pushed to say exactly what I’d like

I highly recommend getting the Thrive Content Builder for your WordPress Landing pages

2. Instabuilder

Instabuilder is a newish landing page product that came onto the market October 2012. If you’ve taken a look at the Twitter Account management page you’ll see how if differs from Thrive Content Builder

Instabuilder comes with over 20 different page backgrounds built in, has several page layouts and has some really cool functionality…

  • Delayed content option for video landing pages
  • Viral download options (similar to social sharing / content lockers)
  • You can even have music (a paid upgrade to Instabuilder) on your landing page.
  • Exit redirects
  • One time offers
  • The ability to show a mobile friendly page if some is viewing on a mobile device.
  • Did I mention the music option? Yes, you can have landing pages with music that autoplays upon opening.
  • Both posts and pages can become landing pages

I think there may even be graphics thrown in, but I’m not sure. There are a lot of settings to work around, for all I know it could help ET dial home ;)

What I dislike about Instabuilder.

  • Manual plugin updates.
  • Sometimes I can’t recall how to remove an aspect of the landing page and have to root around for 30 mins working it out…

Price, I have no idea how much the Instabuilder plugin costs now. When I purchased it, it was $27 with a $27 upgrade for the music option. It’s probably more than that now. It’s still a good plugin and can be used easily, although it is tempting to go nuts with it.

3. WP Profits Builder

The new kid on the block for landing pages and other types of marketing pages.

  • Over 60+ Pre-Designed Lead, Sales and Marketing Layouts
  • Drag and Drop Marketing Page Builder Works with ANY WordPress Site.

Out of all the plugins mentioned here, WP Profits Builder has the most extensive template library I’ve ever seen.  You can create all types of landing pages and optin areas, along with membership pages and JV areas. the choice is astonishing.

What I don’t like….

  • The drag and drop isn’t as easy as I’d thought.
  • The plugin is quite slow at times, however there’s been an update since typing this post so it maybe faster
  • I’ve yet to work out where to add my option code

The price at typing is $47 for a single site licence and $67 for a multi-site / developer license.

So what which WordPress Landing Page plugin do I recommend?

All of them.

Each one of them fulfills a need that I have on this, and my other sites.  You just need to decide what you’re going to use the landing page plugin for and which one will fulfil that need best.

Thrive Content Builder is without a doubt my personal favourite, but I still use the other two, and can see WP Profits builder doing a lot more over time.


PS Should you buy through one of these links I may earn enough to keep me in Jaffa Cakes for a month. I’ve never written an article for affiliate revenue and I’m always honest about how I use the items I review.

Sarah Arrow

Hi, I'm Sarah Arrow and I want to help you increase your visibility. It's time to stop being the world's best kept secret and step into the spotlight. I created my first blogging challenge back in 2007, and I've helped 1000's of bloggers since then increase their presence online. I've been internationally recognised as a top content marketer, Forbes and MSN list my websites as top ones, and I'm the author of many quick-start marketing guides. You can find my books on Amazon. Let me be your guide through the business blogging maze. Join the free 30 day blogging challenge and get the recognition you desire.

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