The ideal reader
Examples of talking to your ideal reader
Speak directly to your ideal reader, and then make it clear what you would like them to do next – subscribe to your newsletter, tweet the post… decide on one thing you would like them to do and ask them to do it.
Tweak your settings.
Hanging out where your ideal readers hang out
- Forums are great for this if you have a business model that means you can share advice, tips and answer questions. Try Quora for general Q&As, it’s popular at the moment and if you need an invitation, let me know and I’ll send you one.
- Comment on other blogs and use them for networking, craft a useful comment and people will want to know who you are. They may be the people to recommend you in the future.
- Guest post – If you have a really brilliant post, consider offering it exclusively to a much bigger blog in your industry. Not only will you get a link back to your site, you will pick up subscribers. When I blogged about trending topics on Search Engine Journal I picked up 130 subscribers overnight. That is 130 more than I had yesterday! 130 more potential readers to become customers.
- Hang around the influencers in your industry, remember they may not be who you think they are.